The Latest from Tao of Sports

BWagner
Podcast Episodes

Only two months on the job at the University of Michigan, and Brian Wagner has been a part of major national news, when three athletic facebook accounts were hacked in the middle of the night. Wagner talks about this incredible story, where spam hackers placed posts through the Michigan athletics

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Mascots
Blog Posts

In his book Eat Mor Chikin, Inspire More People, the late Chick-fil-A founder S. Truett Cathy quotes one of his franchise owner/operators as saying that despite his store’s continuous yearly sales increases, he would never reach a point where he believed his store could not possibly push any more product

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0a8165b
Podcast Episodes

Dr. Bernie Mullin has helped push the envelope in terms of sports business for over 40 years. He helped start one of the hallmarks of sports business education at the University of Massachusetts in the late-1970s, served as vice president for both the Pittsburgh Pirates and Colorado Rockies, was president

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mirage
Blog Posts

Mirage group sales are a dime a dozen to sports franchises. Typically, it’s the type of prospective group leaders, who don’t have a history of purchasing from the team, who direct-contact the sales department, inquiring about potentially doing a group night. In-bound group sales calls can be an exciting revenue

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NBrown
Podcast Episodes

Natalle Brown is truly helping innovate the sports business space through Lightning Rewards, a multi-data set platform to connect fans to the Melbourne Storm National Rugby League team brand. Brown explains the Melbourne sports market, and how fighting for the fan amid 21 other professional competitive teams makes every transaction

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JDavis
Podcast Episodes

History is one of the major selling points for the Boston Celtics franchise and as Jim Davis explains, they have to respect that legacy while pushing forward with modern technology when creating revenue. Davis talks about the initiatives that the Celtics are establishing in order to think differently, especially when

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CBarnes
Podcast Episodes

The role of a development officer when creating the relationship is one of Coleman Barnes’ main assets to a campus athletic department. At Miami University in Ohio as an associate athletic director, Barnes lays out his vision of what great stewardship of donors should look like. Barnes discusses several of

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RCohen
Podcast Episodes

Randy Cohen isn’t just a CEO, he’s the Chief Energizing Officer of TicketCity, a secondary market broker that has lasted over 25 years in the business. Cohen relates his story in two formats, both in the conversation of the podcast as well as an autography “Ticket To The Limit” in

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