Secondary Market

2015 NFL Secondary Market Week 2 Recap

2015 NFL WEEK 2 IS ALL COWBOYS-EAGLES

Week 2 of the 2015 NFL Season had a lot of strong performers, especially coming out of the NFC East, where people blindly will believe the Dallas Cowboys will win every time, even if there’s no data to support it. Hitting a $376.08 ARP – there was such a small amount of inventory on the marketplace to begin with (913 SVG), which means that the majority of those attending the game in Philadelphia weren’t motivated enough to sell off their seats to Cowboys fans winning to buy almost double or triple the going rate for all other NFL Week 2 tickets.

Dal-Eagls

Notice that the $281.57 GIP was also double or triple that of any other game, meaning that no broker in their right mind was going to lose out by selling at top dollar.

NFL1Data: SeatGeek – Secondary Market Glossary: Click here

A good comparison of this is to look at the TicketNetwork Index in the days prior to the event. Notice the discrepancy between the margins for the Cowboys-Eagles game, and all other sales dollar percentages around it. Sure, there were some that gained a pretty penny, but nothing in comparison to the juggernaut that was the Dallas-Philadelphia match-up, especially when considering where the collective ARP hit for all channels, not just TicketNetwork.

TN2The ARP for A Pair on The TicketNetwork Index shows that their channels heavily favored a significant resale game for the Cowboys-Eagles match-up, hitting a $741.17 ARP for 2 at the 7 Days Prior to Event, which was nearly double the sale price for 49ers-Steelers ($396.24) and KC-Denver ($367.87). The only match-up that came close was Seattle-Green Bay ($522.46 ARP for 2), but even that paled in comparison to the rabid nature of the Cowboys-Eagles secondary.

TN2Day

Definition of Insanity: Asking High MLP For Rams-Skins

Considering how large the impact, its a wonder what resellers were thinking by getting involved with the St. Louis-Washington game – it help a $54 ARP – $15 GIP and had an Inventory Cold Spread of over $1 million.

STLWASHThink about what that means for a minute – that means that resellers were drastically off on what buyers were willing to pay for the product overall, and lost out big. $15 for a Get-In price on a NFL Week 2 event isn’t RGIII’s fault either, especially when MLP was $110.86 and was nowhere near the mark that buyers wanted to snatch tickets at. By the way, having over 10,000 SVG on the market is essentially ticket flooding, where brokers are trying to dump whatever inventory they got, and it becomes blood in the streets. As witnessed by the low resale value offered up on the ARP and GIP for the STL-WASH game.

NFL2Data: SeatGeek – Secondary Market Glossary: Click here

This can also be translated in the amount of orders. The percentages were pretty low while the asking price was high for STL-WSH game, except as the price dropped, the orders started to push harder. At the start of the week, the ARP of $63.39 was one that continuously dropped, all the way down to $43.90 by the day of the game. Compare that the GIP, at the same rate, which dropped like a stone from $17 GIP only at the 6DE period to $12 by the day of the game. Ouch.

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By looking at the overall orders in the TicketNetwork Index, as the GIP dropped, as well as the ARP, the amount of total orders jumped significantly for the STL-WASH game. This displays a drastic movement of where the value of the game was for the majority of secondary market buyers, and it wasn’t high.

TN1TN3Data: SeatGeek – Secondary Market Glossary: Click here

BRONCOS-CHIEFS NAIL $5.5 Mil MCAP ON TNF

Whatever the pundits want to think, Peyton Manning and the Denver Broncos remain a draw, especially when it comes to playing rival Kansas City on Thursday Night Football. The MCAP of $5,574,623.39 is a testament to the even amount of average ticket inventory on the market (4,775 SVG).

DEN-KCData: SeatGeek – Secondary Market Glossary: Click here

This kept the price even with demand, and may have helped lift the ARP up a little bit at times ($165.96). It also showed that resellers have the ability to prove some flexibility. Notice that while the Dallas-Philadelphia game had the highest ARP amongst the Week 2 match-ups, it had a lower MCAP ($2,438,411.21). That’s because the DAL-PHI game had 913 SVG, only a fourth of what quality secondary resales such as DEN-KC had as listings.

NFL3Data: SeatGeek – Secondary Market Glossary: Click here

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