Secondary Market

2015 NFL Secondary Market Week 4 Recap


Week 4 of the 2015 NFL season looked pretty sharp, except that Jets-Dolphins “London” game was simply flat. Not only is different across The Pond with resale – only 511 SVG on the marketplace for “ticket touters” but there really wasn’t the demand seen for other London games. The exotic nature of American Football in London has sparked some interest in having a franchise in the city, but may be less of an active push when considering the numbers show on the secondary market.

NFLLondonData: SeatGeek – Secondary Market Glossary: Click here

Some of it may be due to match-up, or the fact that even the Jacksonville Jaguars have more of an interesting draw from London fans that the Miami Dolphins do, despite the Dolphins playing three times in the UK. Notice that the resale has been off since Sept. 29, 2013 – where a $170.45 ARP was felt by brokers. Ever since last season’s decision to play three games over in London, where the resale has almost flattened out the a $120-$110 ARP margin, it may be showing that there is little long-term interest in having an entire NFL franchise relocate there, or so many games. This is also the high time for the English Premier League (Week 8) which possibly is a showcase for lukewarm interest in the American Football product overall.

NFLW4Data: SeatGeek – Secondary Market Glossary: Click here

During the rest Week 4 in the NFL, there was quite a stir when the Packers-49ers resale showed a $228.11 ARP – $290.36 MLP with 4,358 on the marketplace. One of the reasons may be that the 49ers season doesn’t look too good, and some of the news reports in Santa Clara are suggesting that fans are dumping their tickets quick on the resale market. The ARP for 2015 beat the 2014 home average resale by less than $5, not a lot to be concerned about, however, with 4,358 SVG sitting on the market overall, it does lead to some concerning conclusions about what is happening on the secondary to the confidence of 49ers season ticket holders in terms of an exodus from the stadium.

GBData: SeatGeek – Secondary Market Glossary: Click here


While the Indianapolis Colts may be sold out perpetually, that should mean that a hard, soaring market cap of inventory would be potentially on the marketplace. Not so, as the $1.46 MCAP on the JAX-IND game was one of the worst of the NFL Week 4 games on U.S. soil. Yes, London was a mess for a resale, but a sold out venue is usually a hotbed for both brokers and season ticket holders, looking to get some extra value of the demand, which may have not been present by virtue of Colts’ QB Andrew Luck’s injury status and the opponent of the Jacksonville Jaguars.


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