Cookie Rojas
Author Archive

Cookie Rojas

Augusto “Cookie” Rojas, Jr. JD, a United States Marine & Persian Gulf War Veteran, has worked in professional sports since 2007, serving as General Sales Manager of the Pawtucket Red Sox for 7 years, General Manager at Learfield Sports, Brown Bears Sports Properties (2014-15), and is currently serving as the New Orleans Zephyrs’ Senior Vice President/General Manager, relaunching the brand as the New Orleans Baby Cakes in the Fall of 2016.

Blog Posts

This is an excerpt from Augusto “Cookie” Rojas’s chapter in “The GM’s Handbook” which is available in paperback, Amazon Kindle and Kindle Unlimited. It is cited, indexed and professionally edited, providing perspectives from 16 MiLB C-Suite Executives on leadership, hiring/firing/interviews, merchandise, tickets, concessions, corporate sales and the business of sports

Read More