Ben Goss
Author Archive

Ben Goss

Dr. Benjamin D. Goss is an associate professor and director of the sport business program at Stetson University in DeLand, Fla. He is also a consultant, speaker, and writer, and the color analyst for Stetson Hatters baseball. Follow him on Twitter and Instagram at @drbengoss.

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Blog Posts

I’m a fan of different books for different reasons. Sometimes, it’s because of who wrote them. Other times, it’s because of the principles they contain. In the case of author Jon Spoelstra’s Marketing Outrageously text, it’s both. A former executive for the Buffalo Braves, Portland Trailblazers, Denver Nuggets, and New

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A few weeks ago, I tagged along to a Sherwin-Williams paint store with someone who recently moved into a house that needed some slight touch-up painting. Since shopping for paint can be about as exciting as watching it dry, I sought a way to amuse myself while the clerk was

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Blog Posts

Many great things have been discovered by unintentionally: America, Penicillin, Velcro, the microwave oven, and Post-It Notes, to name a few. A few week ago, thanks to a group of three of my Stetson University sport business students, I may have contrived a much more modest contribution to that list,

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Blog Posts

Most mornings, my first-thing routine includes my email, which usually contains one with Ad Age’s major headlines. Two articles from Tuesday’s Ad Age email woke me up in a hurry, because they yet again rang a bell that I’ve been ringing during class lectures for several years. That bell pertains

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Leaving Money On The Table No. 3 – In yet another epic Southeastern Conference college football game on September 19, the No. 11/15 Ole Miss Rebels knocked off the home stand No. 2 Alabama Crimson Tide, 43-37. The win was just the second for Ole Miss (no one in Mississippi

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Blog Posts

In keeping with the theme of my debut Tao of Sports article, as well as a previous article, I’ve decided to call my regular contributions to this site “Leaving Money On The Table.” In these columns, I’ll focus on missed or underdeveloped revenue opportunities in I might spot within the

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In his book Eat Mor Chikin, Inspire More People, the late Chick-fil-A founder S. Truett Cathy quotes one of his franchise owner/operators as saying that despite his store’s continuous yearly sales increases, he would never reach a point where he believed his store could not possibly push any more product

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