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http://traffic.libsyn.com/sportstaopodcast/TaoEp0796.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAnthony Rodriguez comes on the podcast to discuss the branding of the athlete in the digital world, how you can grow a niche audience that supports a brand and whether or not esports has a longevity brand with its athletes. Rodriguez

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http://traffic.libsyn.com/sportstaopodcast/TaoEp0795.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJohn Collins’ experience with the major professional sports goes back to his days working at NFL Films, extends to working as President of the Cleveland Browns and as COO of the NHL. Collins now oversees NFL On Location, which is a

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http://traffic.libsyn.com/sportstaopodcast/TaoEp0794.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSean Stellato has dealt with the adversities of sport both on and off of the field, beginning with his 1994 high school football team, the Salem Witches, which made it to the state super bowl, despite the obstacles in front of

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http://traffic.libsyn.com/sportstaopodcast/TaoEp0793.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSTry to get a meeting culture going where Rocky Harris works, he dares you. The Chief Operating Officer talks about his lack of eagerness to create a meeting culture and his ability to disrupt them, involving as few people as possible

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http://traffic.libsyn.com/sportstaopodcast/TaoEp0792.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSPat Gallagher’s amazing sports marketing career has culminated with a book about his experiences pulling off Super Bowl 50, called Big Game. Bigger Impact. Co-authored with Stephanie Martin, Gallagher shares the background of the SB50 campaign, including dealing with the various

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http://traffic.libsyn.com/sportstaopodcast/TaoEp0791.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe growth of women’s basketball is a consistent topic of conversation for Tracie Hitz, director of operations at the NCAA. Hitz discusses some of the metrics, both in the world of traditional and social media, which have helped increase awareness about

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http://traffic.libsyn.com/sportstaopodcast/TaoEp0790.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMark Cameron represents the third generation of the Florida State ticket sales office experiment, taking an in-house model approach under the development umbrella, and creating a dynamic, commission-based sales structure. Chris Wilson represents the premium model of the ticket office, as

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http://traffic.libsyn.com/sportstaopodcast/TaoEp0789.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSWhile Russell Wilkins can appreciate the sold-out situation that Wichita State has in men’s basketball, he also remembers trying to sell indoor football in that same marketplace. Wilkins takes about the challenges of having a sold-out venue, both from a pricing

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http://traffic.libsyn.com/sportstaopodcast/TaoEp0788.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSBoth Ryan Peck (Ep. 522) and Chris Baretta (Ep. 642) have been on the podcast prior, but serving different athletic departments. Now joining forces in Denton, at the University of North Texas, Peck and Baretta seek to turbo-charge The Mean Green

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http://traffic.libsyn.com/sportstaopodcast/TaoEp0787.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMarkus Jennings is considered a rising star in college athletics development, now on the NAADD board as well as running revenue generation for Sacramento State. Jennings discusses the nuances that come with making major gift asks, as well as ticket sales,