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http://traffic.libsyn.com/sportstaopodcast/TaoEp0788.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSBoth Ryan Peck (Ep. 522) and Chris Baretta (Ep. 642) have been on the podcast prior, but serving different athletic departments. Now joining forces in Denton, at the University of North Texas, Peck and Baretta seek to turbo-charge The

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http://traffic.libsyn.com/sportstaopodcast/TaoEp0787.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSMarkus Jennings is considered a rising star in college athletics development, now on the NAADD board as well as running revenue generation for Sacramento State. Jennings discusses the nuances that come with making major gift asks, as well as

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http://traffic.libsyn.com/sportstaopodcast/TaoEp0786.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSSince 1996, Katerina Kirillova has been selling tickets in Russia and knows that consumer’s tastes thoroughly. Kirillova discusses the technological landscape, as well as the Moscow executive acumen when it comes to generating revenue and fostering new distribution channels.

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http://traffic.libsyn.com/sportstaopodcast/TaoEp0785.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAfter a 25-year run to the NHL playoffs, The Detroit Red Wings’ streak ended, putting an entire sales staff to work on how to transition their hockey fans into the new normal. Red Wings’ Director of Ticket Sales Paul

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http://traffic.libsyn.com/sportstaopodcast/TaoEp0784.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSCharlie Slonaker details not only the Philadelphia Union’s ticket sales victory narrative of a franchise that came from local supporters groups, but his own path from the Dayton Dragons to the Cincinnati Bengals to the Indiana Pacers to the

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http://traffic.libsyn.com/sportstaopodcast/TaoEp0783.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSFred Matthes recalls the early days of Major League Soccer and the DC United, when the upstart league played 10 squads in massive stadiums and almost folded after 2001, but continued to to greater glory. Matthes talks about the

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http://traffic.libsyn.com/sportstaopodcast/TaoEp0782.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSThe difference between sponsorship and philantrophy is explored by Dan Frystak, who presents the argument of how activation depends on the experience of the consumer interacting with the branding mechanisms of the product. Frystak explores why several companies are

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http://traffic.libsyn.com/sportstaopodcast/TaoEp0781.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSSamantha Hicks faces the complexity of selling two sports at the same time; The Reno Aces AAA baseball team, and the first year of the 1868 FC USL soccer team. Hicks talks about the “no comps” rule for both

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http://traffic.libsyn.com/sportstaopodcast/TaoEp0780.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSNathan Costa presents context in his thoughts on ticket sales and marketing, working both at the team business services level as the vice president of the American Hockey League, and now as the Executive Vice President of the Springfield

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