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http://traffic.libsyn.com/sportstaopodcast/Taoep0878.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSarah Uhran has taken the concept of personal branding for athletes and turned it on its head. Uhran represents a new type of dynamic that showcases not only the athlete brand from what the public sees, but also the consistent advisor

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http://traffic.libsyn.com/sportstaopodcast/Taoep0877.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSChris Spano ties various components of the primary and secondary ticket markets together, working for MLB, NFL and NHL teams, along with working at StubHub. Now, at the American Hockey League, Spano discusses some of the ways that the secondary ticket

As the primary and secondary ticket sales tactics start to merge, it now becomes a race to attract the most buyers to make a purchasing decision on a product that matter. Geofencing solves a lot of these concerns, especially when it comes to mobile acquisition partners. What is Geofencing? It’s

I was introduced to Floorball in February 2017, when I met David Crawford, who works at the Director of Recreation at St. Martin’s University. It took me about 10 seconds to see why the sport was viable as a local or league activity, and something that could honestly be used

Sports movies tend to have one facet over regular dramas. They tend to reveal more about the lengths that people are willing to go in order to achieve a goal (usually a championship), along with figuring out ways to surpass massive obstacles such as a juggernaut villainous team to have

There are people who put forward sweat equity to make an event happen. There are also “finish line” guys, who provide useless comments disguised as constructive criticism, don’t volunteer but then want a say in everything. The trouble with “finish line” guys is that they often get more attention, mainly

The Seattle Sports Marketing Conference is set for Oct. 15-16, 2018 at the Washington State Convention Center. My goal with this conference is to democratize sports business, by allowing young professionals and top executives to mix. The ticket prices are broken down by day & by 2-day conference badge, and

There is a dire issue that many university athletic programs rarely address: Who are they allowing to sit at the table and do they deserve to be there? Especially the smaller FCS or DII schools where anyone with $200 can become a donor, volunteer for a committee position and walk

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http://traffic.libsyn.com/sportstaopodcast/Taoep0874.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe BMW Championship represents a unique challenge for Jeff Lapsansky, since he has to sell tickets to a PGA Tour event that moves every other year to a different city. Lapsansky discusses some of the ways that he drives ticket sales

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http://traffic.libsyn.com/sportstaopodcast/Taoep0873.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe weather doesn’t stop a great ticket sales staff from selling. John Markiewicz shares his knowledge about selling in cold weather for baseball and hot weather for hockey. Markiewicz talks about his strategy in driving group ticket sales for Chicago White