Troy Kirby
Author Archive

Troy Kirby

SHicks
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0781.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSSamantha Hicks faces the complexity of selling two sports at the same time; The Reno Aces AAA baseball team, and the first year of the 1868 FC USL soccer team. Hicks talks about the “no comps” rule for both

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NCosta
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0780.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSNathan Costa presents context in his thoughts on ticket sales and marketing, working both at the team business services level as the vice president of the American Hockey League, and now as the Executive Vice President of the Springfield

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Starbucks+Card
From The Editor's Desk

Referrals tend to give us a lot, without expecting much in return. And often, we live up to their expectations. Consider what that means. Referrers are generating business for us, yet don’t receive anything in return for their services. After a while, those referrers dry up, simply because they see

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KBurrows
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0779.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSKathy Burrows returns to the podcast after her first appearance two years ago on Ep. 521, ready to discuss how she feels the 100-phone-call-per-day metric has hurt sports sales. Burrows challenges listeners with the idea of what that metric

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AIannarino
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0778.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAnthony Iannarino is a lot of things, but he refuses to be a shill for the tech industry’s bias against sales phone calls. Iannarino explains that he feels the vested interest of the few have outweighed the realities of

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AnThomasBW
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0777.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAfter witnessing a lack of ticketing education cohesion in Europe, Andrew Thomas created his own conference positioned on building up acumen for the sports and entertainment industry. Thomas shares insight into some of the issues surrounding ticket platforms, as

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invitation-image
Blog Posts

Social selling has encouraged the trend of created blanket personalized invites. The common tool is to create a jpg or video message, which is posted into the social seller’s feed, for an event upcoming. With the attitude of a VIP experience, except that it allows everyone who sees it, regardless

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Nick DePaula
Podcast Episodes

If its gotta be the shoes, then Nick DePaula has a story about it. The Creative Director of NiceKicks.com has been able to take his fans into the behind the scenes look at the shoe industry, shoe contract endorsement deals, and increase the amount of coverage in overall marketing of

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Lavar Ball
Blog Posts

While LaVar Ball has made a ton of headlines over selling $495 ZO2 shoes, getting less than 300 orders on Day 1 of their release, his biggest contribution may be at taking down the NCAA. It caused a major reaction when released with good reason. Ball has two more children

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RTomlinson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0775.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSIn a rather extensive conversation about data, Roger Tomlinson argues that board members, as well as senior directors, should be establishing protocols of training for their staff at venues. Tomlinson presents his case that box office staff tend to

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