Troy Kirby
Author Archive

Troy Kirby

Blog Posts

Arizona Rattlers President talks ticket sales, marketing in the complex environment of Arena Football.

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The Phoenix Coyotes are an NHL hockey club based in the Phoenix suburb of Glendale. They play at Jobing.com Arena.
Blog PostsSportstao Industry Posts

The definitive part of Day 3 at Cactus League Spring Training for me was being able to see why those of us in the sports industry do all of this. It happened long after all of the interviews of the day had taken place, and turned what was mundane into

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MBPelicans
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0060.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSr. Director of Tickets for the Myrtle Beach Pelicans Zach Brockman talks about engaging fans and customers long term. Brockman speaks about the methodology behind training his new hires, how as a student of both GameFace, Inc., and Jon Spoelstra’s books,

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My interviews took me all over the map.
Blog PostsSportstao Industry Posts

Sabermetric Confusion Syndrome (SCS) – The ability to overuse sabermetrics analysis terms to fit whatever measurement or to abuse any pre-determined outcome. The oddity of this Spring Training adventure is that there are several times I find myself talking baseball, yet nowhere near a field. That conundrum may confuse many,

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Marylandlogo
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0059.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSPreston Shytle comes from the third party ticket sales model at the Aspire Group into his current position as director of development at the University of Maryland. Shytle talks about the current annual giving model, and developing a sales mentality of

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I was the proud owner of a press pass, because, my friends, Tao of Sports is a new form of press!
Blog PostsSportstao Industry Posts

By Troy Kirby How the day ended was both unexpected and fun. Let me explain at the beginning, because otherwise the end and middle make little sense. Tempe Diablo Stadium is Spring Training home to the Los Angeles Angels. I had an early podcast appointment with Angels Director of Baseball

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SLU+Billikens
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0058.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAndrew Doeschot has risen through the St. Louis University Athletic Department ranks from his start at the ticket office to his current role as an associate athletic director. Doeschot talks about the ticket sales impact of hiring the late head men’s

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General Patton Memorial Museum
Blog PostsSportstao Industry Posts

I decided in mid-January to venture on a road trip excursion from Sacramento to Phoenix for Spring Training, then back for the Big West Basketball Tournament at the Honda Center in Anaheim. By the end of it, I will have logged over 1,500 miles in the car. Perhaps that’s excessive

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efc
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0057.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSFan Development Manager Ryan McKee is making every attempt to show Australian Rules Football’s Essendon Club some of the newest promotions to engage fans. McKee talks about his time with the club, the adjustment to the AFL and the country of

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w_JerryS
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0056.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSPhoto by Eric Keller Jerry Seltzer’s father Leo created the sport of roller derby in 1935, but Jerry has carried the legacy as the World Skating League’s Commissioner since Leo’s death in 1978. Jerry talks about some of the different situations

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