Troy Kirby
Author Archive

Troy Kirby

LWranglers
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0031.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Las Vegas Wranglers ECHL team is known for its crazy hockey promotions; they do two midnight games annually. Two of the people behind this trend to give the fans a dose of something different are Todd Hutton (VP of Sales

Read More
ntveeck
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0030.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSIf the name sounds familiar, it’s not your imagination. The Veeck moniker is almost a baseball legend thanks to the efforts of Night Train’s grandfather (Bill) and his father (Mike). But Night Train is no slouch himself, the man learned his

Read More
geoducks
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0029.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSChris Thompson is one of the premier sports information directors in the northwest. Known by everyone in sports communication in the Puget Sound Region, Thompson has experience at every division of NCAA & NAIA athletics. Thompson sits down to talk about

Read More
Pat O'Conner, MiLB President
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0028.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSPat O’Conner presented a revolutionary plan for minor league baseball’s 160 teams at the 2012 Baseball Winter Meetings. Dubbed “Project Brand,” the mandate aims to change how all of the teams market themselves nationally to 5-10 corporate sponsors. O’Conner talks about

Read More
MMarlins
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0027.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSOne of the top baseball sales minds in the country is Andrew Silverman. He’s been with four different professional teams; Director of Tickets with the Anaheim Angels; Vice President with the Columbus Blue Jackets; Executive Vice President with the Texas Rangers;

Read More
ECHL
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0026.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSScott Frasnelly is responsible for the ECHL’s new corporate sponsorship agreements and attempts at continually branding itself as the premier AA hockey league in the country. Frasnelly oversees the ECHL’s 23 teams, examining how to help each sales staff maximize growth

Read More
SArsenault
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0025.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSheldon Arsenault is a seven-year veteran of hockey administration, hiring a new sales staff at the WHL’s Vancouver Giants as well as implementing several strategies for success. Arsenault eliminates some of the mythos about the Canadian hockey fan, especially the idea

Read More
UNLV
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0024.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJeff Higgins talks about UNLV athletics from the scope of a marketer, especially how college basketball & football fits on the Vegas landscape amid the casino industry of The Strip. How does a Division I FBS school compete with an entertainment

Read More
RKingston
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0023.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSRobert Kingston oversees ticket services for the Sacramento Kings, focusing on sales, customer service and relationships. With Maloof Sports & Entertainment for the past 7 years, Kingston talks about how to keep fans around after the first initial purchase, what NBA

Read More
Tornticketjpg
Blog PostsSportstao Industry Posts

One of the hot topics of late has been how to convert customers for the long-term. You’ll see a lot of team sales staffs rely on scripting, that wonderful idea presented by the contracted sales consultant during that 3-day seminar which your new account executives wrote down ever word as

Read More