Troy Kirby
Author Archive

Troy Kirby

JDittrich
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0018.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJohn Dittrich has spent 40 years in professional baseball, with 36 of it being in the minor leagues, both affiliated and independent. Dittrich talks promotions that have gone wrong, the differences between what regions get & don’t get about certain marketing,

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RStanley
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0017.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSS“East Bay Moneyball” may not get a movie made about it, but the concept of dynamically pricing baseball tickets has been just as controversial for the San Francisco Giants as its cousins in Oakland had with who they chose to stick

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team
Sportstao Industry Posts

I find myself harping way too much on today’s marketers on whether or not they consider themselves truly in “marketing” or just a component of a bloated budget. Too harsh? Probably. I consider myself part of the heresy of sales. It’s a sect which believes that the experience may be

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JEglen
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0016.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe words “Dynamic Pricing” are vogue throughout professional sports. But few understand them as well as Dr. Jan Eglen, Ph. D. As CEO of Digonex Technologies, Dr. Eglen oversees a vast operation which has helped look at pricing indicators for professional

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ZSiegfried
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0015.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSE. Ken “Ziggy” Siegfried is new to the west coast, arriving from Memphis over the last few years to become CSU Bakersfield’s Sr. Associate Athletic Director for Development & Major Gifts. Siegfried brings a lot of development knowledge from his years

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Global communications, America
Blog PostsSportstao Industry Posts

Sales staffs share a lot of similarities with the IT departments. Both sales and IT are put into hidden areas of the team’s building. They can go anywhere and half of the executives neither understand, nor want to know what exactly goes into either department. Both sales and IT aren’t

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SMelton
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0014.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSarah Melton has spent over 13 years with the NBA’s Dallas Mavericks, rising in the Public Relations Department until becoming the team’s Director in 2004. Melton talks about the ins-outs of the sports industry, especially things such as travel, sleep, social

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BWatson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0013.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSBrian Watson is the Director of Sales, Event Suites & Special Events at The Staples Center in Los Angeles. Watson talks about filling the suites regardless of whether the anchor tenants have CBA issues or what to do when playoff formats

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PerCap
Blog PostsSportstao Industry Posts

Designing a good annual per cap is no easy task for a professional team. It must be a little daunting when it comes to a minor league farm team who is in a major league city of the same sport. Because while you are playing, they are playing, thus the

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RIrwin
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0012.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSUniversity of Memphis Professor & Associate Dean Richard Irwin knows the bad rap that some sport management degrees earn in the field. The Memphis program has set itself apart by focusing on revenue streams & sales management. Irwin talks about the

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