Troy Kirby
Author Archive

Troy Kirby

ECHL
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0026.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSScott Frasnelly is responsible for the ECHL’s new corporate sponsorship agreements and attempts at continually branding itself as the premier AA hockey league in the country. Frasnelly oversees the ECHL’s 23 teams, examining how to help each sales staff maximize growth

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SArsenault
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0025.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSheldon Arsenault is a seven-year veteran of hockey administration, hiring a new sales staff at the WHL’s Vancouver Giants as well as implementing several strategies for success. Arsenault eliminates some of the mythos about the Canadian hockey fan, especially the idea

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UNLV
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0024.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJeff Higgins talks about UNLV athletics from the scope of a marketer, especially how college basketball & football fits on the Vegas landscape amid the casino industry of The Strip. How does a Division I FBS school compete with an entertainment

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RKingston
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0023.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSRobert Kingston oversees ticket services for the Sacramento Kings, focusing on sales, customer service and relationships. With Maloof Sports & Entertainment for the past 7 years, Kingston talks about how to keep fans around after the first initial purchase, what NBA

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Tornticketjpg
Blog PostsSportstao Industry Posts

One of the hot topics of late has been how to convert customers for the long-term. You’ll see a lot of team sales staffs rely on scripting, that wonderful idea presented by the contracted sales consultant during that 3-day seminar which your new account executives wrote down ever word as

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NZBaseball
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0022.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSRyan Flynn has been the CEO of Baseball New Zealand since 2011 after a 5 year stint as the Director of Guam Baseball Federation.  Flynn considers the New Zealand program to be one of the fastest growing in the world, there

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MGordon
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0021.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMike Gordon offers up various strategies of how the Wolves have positioned themselves in the major market of Chicago. The Wolves have the metropolitan area to itself while the NHL’s Blackhawks are on strike, but Gordon thinks that’s not a good

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OSU
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0020.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJason Martin has been at the forefront of out-bound ticket sales at major universities since joining Ohio State in 2008. Martin’s leadership oversaw the building & subsequent leading of a brand new outbound ticket sales department (from the ground up). While

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burningbill
Blog PostsSportstao Industry Posts

My podcast interviews with some of the best sales minds in the industry have continually had one question asked in different ways: How are sales going to happen if customers collectively stop using the phone as a way of communication? I don’t think I’ve heard a good answer, but that

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BGuertin
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0019.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSS< div> Bill Guertin is an expert speaker and sales motivator, with 25+ years in successful small-market broadcast advertising sales, medical sales, and sales training. CEO of The 800-Pound Gorilla, a sales improvement company that works with a diverse mix of

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