Troy Kirby
Author Archive

Troy Kirby

narrowmind
Blog Posts

Sales bias is a wasteful practice that affects us all. It occurs when professionals message on the wrong platforms to seek out customers. It generates nothing but white noise on dead media channels. And it creates negative environments of prospecting, simply because no one hears the message at all. The

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JJenkins
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0765.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSJulian Jenkins comes on the podcast to examine whether sports clubs truly understand their fans’ KPIs or only the ones that the organization thinks the fans desire. Jenkins shares his two decades worth of knowledge as CEO of European

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DSchlossberg
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0764.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSJust a year after coming on the podcast (Ep. 624), author Dan Schlossberg is back with his latest book, The New Baseball Bible. Schlossberg covers everything known, and many things typically unknown, about the game of baseball, as well

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DShore
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0763.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSDave Shore comes on the podcast to discuss the state of sports radio and sports play by play. Shore has over twenty years of experience in the field of sports broadcasting, including serving as program director for the top

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Joel Morrison
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0762.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSJoel Morrison discusses the rise of the KFC Big Bash League and Women’s Big Bash League, which has taken Australia by storm, reducing the time spent in an average cricket match from five days to three hours. Morrison explains

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JBryant
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0761.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSJames “JB” Bryant explains his process in discovering new prospective hires through his sales academy, which uses various methodology and testing in order to find the right fit for the group. Bryant talks about his role at the Rapids,

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ACoulson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0760.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAlex Coulson comes on the podcast to discuss the role of sponsorship activation in the sports marketplace, and his assertion at avoiding vanity metrics which tend to take the focus off of digital revenue generation. Executive Director of Sport

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cBommer
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0759.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAfter 15 years selling minor league hockey, Craig Bommer has now stepped into a great sales challenge: radio. Bommer discusses the parallels between the medium of radio and the live entertainment sports landscape, and how to keep selling longer

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sfees
Blog Posts

Last week, while NCAA basketball conference tournaments were occurring, I started to notice the empty seats. Some of these tournaments play in vastly larger arenas than they should, but I started to wonder why so many single conference tickets weren’t purchased. Then, I did something that may seem oblivious to

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JBitsoff
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0758.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSJason Bitsoff comes on the podcast during a heavy hearted time for Feld Entertainment, with the announcement that the Ringling Brothers Circus will end after 146 years of traveling shows. Bitsoff discusses the nature of the decision to end

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