Troy Kirby
Author Archive

Troy Kirby

cslonaker
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0784.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSCharlie Slonaker details not only the Philadelphia Union’s ticket sales victory narrative of a franchise that came from local supporters groups, but his own path from the Dayton Dragons to the Cincinnati Bengals to the Indiana Pacers to the Union. Slonaker

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FMatthes
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0783.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSFred Matthes recalls the early days of Major League Soccer and the DC United, when the upstart league played 10 squads in massive stadiums and almost folded after 2001, but continued to to greater glory. Matthes talks about the challenges for

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dfrystak
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0782.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe difference between sponsorship and philantrophy is explored by Dan Frystak, who presents the argument of how activation depends on the experience of the consumer interacting with the branding mechanisms of the product. Frystak explores why several companies are positioning themselves

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SHicks
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0781.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSamantha Hicks faces the complexity of selling two sports at the same time; The Reno Aces AAA baseball team, and the first year of the 1868 FC USL soccer team. Hicks talks about the “no comps” rule for both teams, in

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NCosta
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0780.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSNathan Costa presents context in his thoughts on ticket sales and marketing, working both at the team business services level as the vice president of the American Hockey League, and now as the Executive Vice President of the Springfield Thunderbirds. Costa

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Starbucks+Card
From The Editor's Desk

Referrals tend to give us a lot, without expecting much in return. And often, we live up to their expectations. Consider what that means. Referrers are generating business for us, yet don’t receive anything in return for their services. After a while, those referrers dry up, simply because they see

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KBurrows
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0779.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSKathy Burrows returns to the podcast after her first appearance two years ago on Ep. 521, ready to discuss how she feels the 100-phone-call-per-day metric has hurt sports sales. Burrows challenges listeners with the idea of what that metric purpose serves,

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AIannarino
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0778.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAnthony Iannarino is a lot of things, but he refuses to be a shill for the tech industry’s bias against sales phone calls. Iannarino explains that he feels the vested interest of the few have outweighed the realities of the many

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AnThomasBW
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0777.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAfter witnessing a lack of ticketing education cohesion in Europe, Andrew Thomas created his own conference positioned on building up acumen for the sports and entertainment industry. Thomas shares insight into some of the issues surrounding ticket platforms, as well as

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invitation-image
Blog Posts

Social selling has encouraged the trend of created blanket personalized invites. The common tool is to create a jpg or video message, which is posted into the social seller’s feed, for an event upcoming. With the attitude of a VIP experience, except that it allows everyone who sees it, regardless

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