Troy Kirby
Author Archive

Troy Kirby

does-esports-need-a-players’-union
Blog Posts

While I hate to be the ultimate contrarian, I don’t know that I feel esports is ready for prime time. That means despite hearing that the esports industry may be approaching a $1 billion valuation, I don’t feel that it has earned a sustainable business model from its rag-tag organizers

Read More
SMabb
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0772.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSIn many ways, Simon Mabb presents the argument that one of the oldest businesses, insurance, may actually help the primary ticket marketplace. Everything else in the world has insurance behind it, including airline tickets, yet entertainment tickets do not

Read More
WDees
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0771.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSBy listening to this episode, your network may have just tripled. University of Miami sports marketing professor Windy Dees discusses the program’s marketing campaign, and subsequent advertising push, which illustrates networking and connections available for incoming students. Dees talks

Read More
From The Editor's Desk

Regardless of the product, there is always a different slice to provide to the customer. If it is in demand, that’s easy to recognize. But even when it isn’t in demand, there is a new piece of inventory that can be created, sold, which fits the specific want, need or

Read More
MStiving
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0770.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSWhen it comes to pricing, Mark Stiving is one of the people willing to explore every component of how to drive customers to buy. Stiving readily admits he does not understand why the secondary ticket market manages to exist

Read More
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0769.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSIf you’ve ever tried to buy a ticket to the hottest concert, only to find all of the presale numbers gone within seconds, you may have Lowson to blame. Lowson ran Wiseguy Tickets, a ticket scalping operation, until 2009,

Read More
ASchlesinger
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0768.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAllen Schlesinger swears that he hasn’t made a cold call in 5 years, utilizing LinkedIn’s Sales Navigator as well as various online tools to get to the decision-maker faster. Schlesinger describes how he has made his successful sales methodology

Read More
BreakingBadMarketing-Guy
Blog Posts

The ecosystem of B2B sales message, especially its delivery, presents an inability for the original product seller to understand that they can lose the sale. Not because their product is bad, but because they don’t know really who they are selling to. The absolute worst scenario for an original product

Read More
JLucas
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0767.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSJack Lucas’ podcast episode is bittersweet, as he is retiring after 30 years of operating one of the more successful ticket start-ups in United States history, TicketsWest. Lucas mentions how a 1987 phone call changed his life, while he

Read More
IanTaylor
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0766.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSIan Taylor presents the narrative on how data in ticket sales revenue generation is utilized in the United Kingdom and European marketplace. Taylor speaks expansively on the inclusion of trackable information on customer behaviors, along with using traditional terrestrial

Read More