Troy Kirby
Author Archive

Troy Kirby

Nick DePaula
Podcast Episodes

If its gotta be the shoes, then Nick DePaula has a story about it. The Creative Director of NiceKicks.com has been able to take his fans into the behind the scenes look at the shoe industry, shoe contract endorsement deals, and increase the amount of coverage in overall marketing of

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Lavar Ball
Blog Posts

While LaVar Ball has made a ton of headlines over selling $495 ZO2 shoes, getting less than 300 orders on Day 1 of their release, his biggest contribution may be at taking down the NCAA. It caused a major reaction when released with good reason. Ball has two more children

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RTomlinson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0775.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSIn a rather extensive conversation about data, Roger Tomlinson argues that board members, as well as senior directors, should be establishing protocols of training for their staff at venues. Tomlinson presents his case that box office staff tend to know their

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AGahan
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0774.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAngela Gahan breaks down exactly what it takes to bring an entertainment production to Australia, and points out that it cannot sell just in Sydney, but has to be a show that can run throughout the entire country. Gahan specifies on

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SNudelberg
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0773.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSteve Nudelberg provides an intense sales training work out for anyone looking to maximize how they engage in broadening their relationships skills with a decision-maker. Nudelberg talks about how to make enough “touches” to count, crafting a CRM protocol to ensure

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From The Editor's Desk

Storing client information is not enough for a CRM in today’s world. Now, it needs to have triggers and workflows, to remind you, as well as help increase, the amount of touches that you have with each client. Think of the amount of birthdays that you’d have to remember for

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does-esports-need-a-players’-union
Blog Posts

While I hate to be the ultimate contrarian, I don’t know that I feel esports is ready for prime time. That means despite hearing that the esports industry may be approaching a $1 billion valuation, I don’t feel that it has earned a sustainable business model from its rag-tag organizers

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SMabb
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0772.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSIn many ways, Simon Mabb presents the argument that one of the oldest businesses, insurance, may actually help the primary ticket marketplace. Everything else in the world has insurance behind it, including airline tickets, yet entertainment tickets do not generally. Mabb

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WDees
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0771.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSBy listening to this episode, your network may have just tripled. University of Miami sports marketing professor Windy Dees discusses the program’s marketing campaign, and subsequent advertising push, which illustrates networking and connections available for incoming students. Dees talks about the

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From The Editor's Desk

Regardless of the product, there is always a different slice to provide to the customer. If it is in demand, that’s easy to recognize. But even when it isn’t in demand, there is a new piece of inventory that can be created, sold, which fits the specific want, need or

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