Posts In Category

Blog Posts

The Tao of Sports Blog Posts

invitation-image
Blog Posts

Social selling has encouraged the trend of created blanket personalized invites. The common tool is to create a jpg or video message, which is posted into the social seller’s feed, for an event upcoming. With the attitude of a VIP experience, except that it allows everyone who sees it, regardless

Read More
Lavar Ball
Blog Posts

While LaVar Ball has made a ton of headlines over selling $495 ZO2 shoes, getting less than 300 orders on Day 1 of their release, his biggest contribution may be at taking down the NCAA. It caused a major reaction when released with good reason. Ball has two more children

Read More
does-esports-need-a-players’-union
Blog Posts

While I hate to be the ultimate contrarian, I don’t know that I feel esports is ready for prime time. That means despite hearing that the esports industry may be approaching a $1 billion valuation, I don’t feel that it has earned a sustainable business model from its rag-tag organizers

Read More
BreakingBadMarketing-Guy
Blog Posts

The ecosystem of B2B sales message, especially its delivery, presents an inability for the original product seller to understand that they can lose the sale. Not because their product is bad, but because they don’t know really who they are selling to. The absolute worst scenario for an original product

Read More
narrowmind
Blog Posts

Sales bias is a wasteful practice that affects us all. It occurs when professionals message on the wrong platforms to seek out customers. It generates nothing but white noise on dead media channels. And it creates negative environments of prospecting, simply because no one hears the message at all. The

Read More
sfees
Blog Posts

Last week, while NCAA basketball conference tournaments were occurring, I started to notice the empty seats. Some of these tournaments play in vastly larger arenas than they should, but I started to wonder why so many single conference tickets weren’t purchased. Then, I did something that may seem oblivious to

Read More
Blog Posts

Sales reps that are not committed to learning more about the product, industry or prospect always expose themselves. It doesn’t happen at first, but with time, it happens. Because the length of the conversation, the discussion around the relationship build, can only go so far if the sales rep doesn’t

Read More
Washington DC Business Portrait for Gary Adler
Blog Posts

http://traffic.libsyn.com/sportstaopodcast/TaoEp0690.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAs the role of the secondary market changes in the public perception, so do the legal issues surrounding brokers involvement. Gary Adler has served as general counsel for the National Association of Ticket Brokers (NATB) since its inception 22

Read More
Selling Tech
Blog Posts

Sports selling methodology is at an industry divide. It is slowly coming to a conclusion that other industries made nearly a decade ago, yet sports was able to deny simply because of product demand. Yet, that is changing, as the consumer is changing in how they consume our product. Or

Read More
recruiter
Blog Posts

I’m a career recruiter. I’ll hit my 10-year anniversary in the industry tomorrow, on July 6th. I love it. During that time, I’ve helped hundreds of job seekers gain employment in the sports world and now help IT professionals do the same in their industry. With that stated, by necessity

Read More