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The Tao of Sports Blog Posts

networking
Blog Posts

This is an excerpt from Augusto “Cookie” Rojas’s chapter in “The GM’s Handbook” which is available in paperback, Amazon Kindle and Kindle Unlimited. It is cited, indexed and professionally edited, providing perspectives from 16 MiLB C-Suite Executives on leadership, hiring/firing/interviews, merchandise, tickets, concessions, corporate sales and the business of sports

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why
Blog Posts

This is an excerpt from Jenna Byrnes’ chapter in “The GM’s Handbook” which is available now in paperback, Amazon Kindle and Kindle Unlimited. It is cited, indexed and professionally edited, providing perspectives from 16 MiLB C-Suite Executives on leadership, hiring/firing/interviews, merchandise, tickets, concessions, corporate sales and the business of sports

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finish
Blog Posts

There are people who put forward sweat equity to make an event happen. There are also “finish line” guys, who provide useless comments disguised as constructive criticism, don’t volunteer but then want a say in everything. The trouble with “finish line” guys is that they often get more attention, mainly

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Paw Maniacs
Blog Posts

The Seattle Sports Marketing Conference is set for Oct. 15-16, 2018 at the Washington State Convention Center. My goal with this conference is to democratize sports business, by allowing young professionals and top executives to mix. The ticket prices are broken down by day & by 2-day conference badge, and

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toxic
Blog PostsFrom The Editor's Desk

There is a dire issue that many university athletic programs rarely address: Who are they allowing to sit at the table and do they deserve to be there? Especially the smaller FCS or DII schools where anyone with $200 can become a donor, volunteer for a committee position and walk

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Screen Shot 2017-12-18 at 9.06.15 AM
Blog Posts

I didn’t realize I would break the internet when I reported on Twitter that WWE CEO Vince McMahon was looking to bring back the XFL, but that’s almost what happened. On Friday evening I tweeted the following: EXCLUSIVE: Vince McMahon is looking to bring back the XFL and may announce

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stadium_2
Blog Posts

As a sports marketing professional for over 20 years, I have seen and done it all, from being an (unpaid) intern to a sales representative to becoming a Manager, Director, Vice President, General Manager as well as being a President and an owner of multiple professional sports teams. Through it

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invitation-image
Blog Posts

Social selling has encouraged the trend of created blanket personalized invites. The common tool is to create a jpg or video message, which is posted into the social seller’s feed, for an event upcoming. With the attitude of a VIP experience, except that it allows everyone who sees it, regardless

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Lavar Ball
Blog Posts

While LaVar Ball has made a ton of headlines over selling $495 ZO2 shoes, getting less than 300 orders on Day 1 of their release, his biggest contribution may be at taking down the NCAA. It caused a major reaction when released with good reason. Ball has two more children

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does-esports-need-a-players’-union
Blog Posts

While I hate to be the ultimate contrarian, I don’t know that I feel esports is ready for prime time. That means despite hearing that the esports industry may be approaching a $1 billion valuation, I don’t feel that it has earned a sustainable business model from its rag-tag organizers

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