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The Tao of Sports Blog Posts

BreakingBadMarketing-Guy
Blog Posts

The ecosystem of B2B sales message, especially its delivery, presents an inability for the original product seller to understand that they can lose the sale. Not because their product is bad, but because they don’t know really who they are selling to. The absolute worst scenario for an original product

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narrowmind
Blog Posts

Sales bias is a wasteful practice that affects us all. It occurs when professionals message on the wrong platforms to seek out customers. It generates nothing but white noise on dead media channels. And it creates negative environments of prospecting, simply because no one hears the message at all. The

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sfees
Blog Posts

Last week, while NCAA basketball conference tournaments were occurring, I started to notice the empty seats. Some of these tournaments play in vastly larger arenas than they should, but I started to wonder why so many single conference tickets weren’t purchased. Then, I did something that may seem oblivious to

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Blog Posts

Sales reps that are not committed to learning more about the product, industry or prospect always expose themselves. It doesn’t happen at first, but with time, it happens. Because the length of the conversation, the discussion around the relationship build, can only go so far if the sales rep doesn’t

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Washington DC Business Portrait for Gary Adler
Blog Posts

http://traffic.libsyn.com/sportstaopodcast/TaoEp0690.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAs the role of the secondary market changes in the public perception, so do the legal issues surrounding brokers involvement. Gary Adler has served as general counsel for the National Association of Ticket Brokers (NATB) since its inception 22

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Selling Tech
Blog Posts

Sports selling methodology is at an industry divide. It is slowly coming to a conclusion that other industries made nearly a decade ago, yet sports was able to deny simply because of product demand. Yet, that is changing, as the consumer is changing in how they consume our product. Or

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recruiter
Blog Posts

I’m a career recruiter. I’ll hit my 10-year anniversary in the industry tomorrow, on July 6th. I love it. During that time, I’ve helped hundreds of job seekers gain employment in the sports world and now help IT professionals do the same in their industry. With that stated, by necessity

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IMG_2617
Blog Posts

I’m a fan of different books for different reasons. Sometimes, it’s because of who wrote them. Other times, it’s because of the principles they contain. In the case of author Jon Spoelstra’s Marketing Outrageously text, it’s both. A former executive for the Buffalo Braves, Portland Trailblazers, Denver Nuggets, and New

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Logo of Arena Football
Blog Posts

I believe that the current Arena Football League is about to collapse, for the second time in its 21-year history. Even the league admits that they are playing a reduced schedule in 2016. This is a typical warning sign of a league death. There are other signs as well. Despite

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offercode
Blog Posts

Not a day goes by that I do not see another franchise promoting an offer code, based on a theme night. This is the lazy promoter’s way of getting word out, especially when the theme night is… just a offer code. There is no interaction, no engagement beyond using the

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