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The Tao of Sports Blog Posts

IMG_2617
Blog Posts

I’m a fan of different books for different reasons. Sometimes, it’s because of who wrote them. Other times, it’s because of the principles they contain. In the case of author Jon Spoelstra’s Marketing Outrageously text, it’s both. A former executive for the Buffalo Braves, Portland Trailblazers, Denver Nuggets, and New

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Logo of Arena Football
Blog Posts

I believe that the current Arena Football League is about to collapse, for the second time in its 21-year history. Even the league admits that they are playing a reduced schedule in 2016. This is a typical warning sign of a league death. There are other signs as well. Despite

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offercode
Blog Posts

Not a day goes by that I do not see another franchise promoting an offer code, based on a theme night. This is the lazy promoter’s way of getting word out, especially when the theme night is… just a offer code. There is no interaction, no engagement beyond using the

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thefuture
Blog Posts

Last night, during a Twitter chat for #social4tixsales, I started really giving some thought as to what a future ticket sales staff will look like. Especially after Ken Troupe’s Q5 question: And I believe that I might have an answer. In the next few years, we will see the emergence

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Blog PostsSecondary Market

While the SB50 resale was solid, it was not to the horrific capacities of Super Bowl XLIX in Arizona. Consider a market correction in how the entire SB50 resale was played by resellers. Instead of having a massive spike shooting up both the wholesale and market median listing prices, SB50

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Podcasting
Blog Posts

Once or twice a week, I get an e-mail or tweet or LinkedIn InMail about podcasting from people curious about how to do it. Often, there are misnomers added to the message about podcasting, from value to listenership, as well as what equipment to use. I believe in a “pay-it-forward”

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suite_warriors
Blog Posts

There is always the ability to create asset demand for luxury suite and premium spaces in a sports facility, even if this means utilizing the idea of selling that inventory in one-night opportunities as cultivation tools for larger, more extensive business relationships with corporate clients. Normally, these sales are done

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paintsed01
Blog Posts

A few weeks ago, I tagged along to a Sherwin-Williams paint store with someone who recently moved into a house that needed some slight touch-up painting. Since shopping for paint can be about as exciting as watching it dry, I sought a way to amuse myself while the clerk was

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Rewards
Blog Posts

Many great things have been discovered by unintentionally: America, Penicillin, Velcro, the microwave oven, and Post-It Notes, to name a few. A few week ago, thanks to a group of three of my Stetson University sport business students, I may have contrived a much more modest contribution to that list,

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Groupmastics
Blog Posts

Groupmatics is aiming at changing how group sales are done for the sports sales professional, as well as the end-consumer. Part of this is developing the ability to house programs where a discount is involved, including a free player ticket, sponsor discount or youth camp redemption for a complimentary game

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