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The Tao of Sports Blog Posts

sfees
Blog Posts

Last week, while NCAA basketball conference tournaments were occurring, I started to notice the empty seats. Some of these tournaments play in vastly larger arenas than they should, but I started to wonder why so many single conference tickets weren’t purchased. Then, I did something that may seem oblivious to

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Blog Posts

Sales reps that are not committed to learning more about the product, industry or prospect always expose themselves. It doesn’t happen at first, but with time, it happens. Because the length of the conversation, the discussion around the relationship build, can only go so far if the sales rep doesn’t

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Washington DC Business Portrait for Gary Adler
Blog Posts

http://traffic.libsyn.com/sportstaopodcast/TaoEp0690.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAs the role of the secondary market changes in the public perception, so do the legal issues surrounding brokers involvement. Gary Adler has served as general counsel for the National Association of Ticket Brokers (NATB) since its inception 22 years, and

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Selling Tech
Blog Posts

Sports selling methodology is at an industry divide. It is slowly coming to a conclusion that other industries made nearly a decade ago, yet sports was able to deny simply because of product demand. Yet, that is changing, as the consumer is changing in how they consume our product. Or

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recruiter
Blog Posts

I’m a career recruiter. I’ll hit my 10-year anniversary in the industry tomorrow, on July 6th. I love it. During that time, I’ve helped hundreds of job seekers gain employment in the sports world and now help IT professionals do the same in their industry. With that stated, by necessity

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IMG_2617
Blog Posts

I’m a fan of different books for different reasons. Sometimes, it’s because of who wrote them. Other times, it’s because of the principles they contain. In the case of author Jon Spoelstra’s Marketing Outrageously text, it’s both. A former executive for the Buffalo Braves, Portland Trailblazers, Denver Nuggets, and New

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Logo of Arena Football
Blog Posts

I believe that the current Arena Football League is about to collapse, for the second time in its 21-year history. Even the league admits that they are playing a reduced schedule in 2016. This is a typical warning sign of a league death. There are other signs as well. Despite

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offercode
Blog Posts

Not a day goes by that I do not see another franchise promoting an offer code, based on a theme night. This is the lazy promoter’s way of getting word out, especially when the theme night is… just a offer code. There is no interaction, no engagement beyond using the

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thefuture
Blog Posts

Last night, during a Twitter chat for #social4tixsales, I started really giving some thought as to what a future ticket sales staff will look like. Especially after Ken Troupe’s Q5 question: And I believe that I might have an answer. In the next few years, we will see the emergence

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3
Blog PostsSecondary Market

While the SB50 resale was solid, it was not to the horrific capacities of Super Bowl XLIX in Arizona. Consider a market correction in how the entire SB50 resale was played by resellers. Instead of having a massive spike shooting up both the wholesale and market median listing prices, SB50

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