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The Tao of Sports Blog Posts

Groupmastics
Blog Posts

Groupmatics is aiming at changing how group sales are done for the sports sales professional, as well as the end-consumer. Part of this is developing the ability to house programs where a discount is involved, including a free player ticket, sponsor discount or youth camp redemption for a complimentary game

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toolbox
Blog Posts

Most mornings, my first-thing routine includes my email, which usually contains one with Ad Age’s major headlines. Two articles from Tuesday’s Ad Age email woke me up in a hurry, because they yet again rang a bell that I’ve been ringing during class lectures for several years. That bell pertains

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CIF
Blog Posts

The Champions Indoor Football league is looking to hire a new commissioner to lead the league into it’s second year of operation. “We are looking for an individual that, as our league commissioner can help us achieve our objectives and ultimate goal, and that is to be the premiere indoor

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SPINZO-7
Blog Posts

The Arizona Coyotes announced Oct. 13, 2015 that the team has reached an agreement with Spinzo Corporation for the use of its online buying platform for both private and public group ticket sales. The Spinzo platform combines pricing discounts and social media to stimulate ticket sales. “The concept is straightforward,”

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KevinDurant
Blog Posts

Philanthropic and community giving is a strategic initiative that has been around for a while, but is quickly growing. Companies have looked to align themselves with charities or non-profit organizations because of the positive media coverage that comes with these partnerships. The same holds true in the sports world. The

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Yardline
Blog Posts

Specialty pricing is just one of the various deals that was implemented for the University of Southern Mississippi Eagle fans during the month of ‘ROCKtober’ when the team has three straight home games. For the Oct. 3 home football game against North Texas, Yardline Pricing ignited 500 patrons to purchase

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Yotes
Blog Posts

The Arizona Coyotes of the National Hockey League today unveiled an exciting new brand campaign that celebrates and underlines the unique DNA of hockey in Arizona. The campaign captures the essence of the 19-year-old team: born of the desert but with ice hockey in its blood. Admittedly, the Coyotes franchise

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discount
Blog Posts

Desperation comes in many forms. A very big tell for a sports organization suffering from desperation is when franchise executives believe that your product is bad AND conveying that messaging to every fan. The way it is pushed out is through discounting, especially in today’s area, where there are social

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IMG_0815
Blog Posts

Leaving Money On The Table No. 3 – In yet another epic Southeastern Conference college football game on September 19, the No. 11/15 Ole Miss Rebels knocked off the home stand No. 2 Alabama Crimson Tide, 43-37. The win was just the second for Ole Miss (no one in Mississippi

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BUCS
Blog Posts

The Pittsburgh Pirates have announced a rebrand of their entry-level sales program into B.U.C.S. (Building Ultimate Careers in Sports) Academy. The nine-month-long program will consist of 18 men and women, serving as full menu consultants, selling season ticket memberships, partial plans, group tickets, on-field experiences, suite rentals and leases. Alan

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