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Arizona Rattlers President talks ticket sales, marketing in the complex environment of Arena Football.

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The Phoenix Coyotes are an NHL hockey club based in the Phoenix suburb of Glendale. They play at Jobing.com Arena.
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The definitive part of Day 3 at Cactus League Spring Training for me was being able to see why those of us in the sports industry do all of this. It happened long after all of the interviews of the day had taken place, and turned what was mundane into

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My interviews took me all over the map.
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Sabermetric Confusion Syndrome (SCS) – The ability to overuse sabermetrics analysis terms to fit whatever measurement or to abuse any pre-determined outcome. The oddity of this Spring Training adventure is that there are several times I find myself talking baseball, yet nowhere near a field. That conundrum may confuse many,

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I was the proud owner of a press pass, because, my friends, Tao of Sports is a new form of press!
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By Troy Kirby How the day ended was both unexpected and fun. Let me explain at the beginning, because otherwise the end and middle make little sense. Tempe Diablo Stadium is Spring Training home to the Los Angeles Angels. I had an early podcast appointment with Angels Director of Baseball

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General Patton Memorial Museum
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I decided in mid-January to venture on a road trip excursion from Sacramento to Phoenix for Spring Training, then back for the Big West Basketball Tournament at the Honda Center in Anaheim. By the end of it, I will have logged over 1,500 miles in the car. Perhaps that’s excessive

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Blog PostsSportstao Industry Posts

#Social4TixSales is one of my first ventures into hashtag discussions. It’s creator, @KTSportsmarketing Ken Troupe became one of my first podcast guests. So, when I was asked to be part of the college ticketing talk today, I obliged. I found some of the exchanges interesting. The only issue I have

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We often talk about how communication has changed. And it has. I believe, in some ways, for the better. Check out this exchange I had Feb. 19, 2013 with a person from the Pac-12 and a journalist in Florida on Twitter. Had this been 10 years ago, this would have

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There are three primary values which play a major role in whether or not a purchasing decision is made. Trust, Quality, and Advocacy. While sales focuses a lot on the customer service aspect, it cannot be the end all of the purchasing decision. Why? Because customer service may bring a

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zombies
Blog PostsSportstao Industry Posts

Everyone seems to joke about a zombie apocalypse but for my money, it’s already happening in the form of deal hunters. Businesses seem them as a massive crowd but don’t understand that they are really out to destroy your bottom line AND your brand. My friend who owns a limousine

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Blog PostsSportstao Industry Posts

One of the hot topics of late has been how to convert customers for the long-term. You’ll see a lot of team sales staffs rely on scripting, that wonderful idea presented by the contracted sales consultant during that 3-day seminar which your new account executives wrote down ever word as

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