Blog Posts
The Tao of Sports Blog Posts
Blog Post – Instant Connection
We often talk about how communication has changed. And it has. I believe, in some ways, for the better. Check out this exchange I had Feb. 19, 2013 with a person from the Pac-12 and a journalist in Florida on Twitter. Had this been 10 years ago, this would have
Blog Post – Value Investments
There are three primary values which play a major role in whether or not a purchasing decision is made. Trust, Quality, and Advocacy. While sales focuses a lot on the customer service aspect, it cannot be the end all of the purchasing decision. Why? Because customer service may bring a
Rise of the Deal Hunters
Everyone seems to joke about a zombie apocalypse but for my money, it’s already happening in the form of deal hunters. Businesses seem them as a massive crowd but don’t understand that they are really out to destroy your bottom line AND your brand. My friend who owns a limousine
Fighting Revenue Erosion
One of the hot topics of late has been how to convert customers for the long-term. You’ll see a lot of team sales staffs rely on scripting, that wonderful idea presented by the contracted sales consultant during that 3-day seminar which your new account executives wrote down ever word as
Blog Post – The Era of Bigger, Better, Deal
My podcast interviews with some of the best sales minds in the industry have continually had one question asked in different ways: How are sales going to happen if customers collectively stop using the phone as a way of communication? I don’t think I’ve heard a good answer, but that
Blog Post – New Age Odd Couple: Sales & IT
Sales staffs share a lot of similarities with the IT departments. Both sales and IT are put into hidden areas of the team’s building. They can go anywhere and half of the executives neither understand, nor want to know what exactly goes into either department. Both sales and IT aren’t
Blog Post – Striking Per Cap Expectations
Designing a good annual per cap is no easy task for a professional team. It must be a little daunting when it comes to a minor league farm team who is in a major league city of the same sport. Because while you are playing, they are playing, thus the
Beyond Bobbleheads
We are in a new unprecedented era in the world of sport. People aren’t coming out like they used to. In the 1950s-60s, the idea of showing up to the stadium was basically a meeting place. You may have watched some games on television, but the in-stadium experienced trumped all
Tao of Sports Podcast Now Available on Stitcher Smart Radio
The hits keep coming for the Tao of Sports Podcast… It’s now listed on Stitcher Smart Radio (which means you can listen via an smart phone or tablet device). The best news when I saw this. Stitcher chose to promote the Tao of Sports Podcast as “What’s Hot” which
