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The Tao of Sports Blog Posts

Podcasting
Blog Posts

Once or twice a week, I get an e-mail or tweet or LinkedIn InMail about podcasting from people curious about how to do it. Often, there are misnomers added to the message about podcasting, from value to listenership, as well as what equipment to use. I believe in a “pay-it-forward”

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suite_warriors
Blog Posts

There is always the ability to create asset demand for luxury suite and premium spaces in a sports facility, even if this means utilizing the idea of selling that inventory in one-night opportunities as cultivation tools for larger, more extensive business relationships with corporate clients. Normally, these sales are done

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paintsed01
Blog Posts

A few weeks ago, I tagged along to a Sherwin-Williams paint store with someone who recently moved into a house that needed some slight touch-up painting. Since shopping for paint can be about as exciting as watching it dry, I sought a way to amuse myself while the clerk was

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Rewards
Blog Posts

Many great things have been discovered by unintentionally: America, Penicillin, Velcro, the microwave oven, and Post-It Notes, to name a few. A few week ago, thanks to a group of three of my Stetson University sport business students, I may have contrived a much more modest contribution to that list,

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Groupmastics
Blog Posts

Groupmatics is aiming at changing how group sales are done for the sports sales professional, as well as the end-consumer. Part of this is developing the ability to house programs where a discount is involved, including a free player ticket, sponsor discount or youth camp redemption for a complimentary game

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toolbox
Blog Posts

Most mornings, my first-thing routine includes my email, which usually contains one with Ad Age’s major headlines. Two articles from Tuesday’s Ad Age email woke me up in a hurry, because they yet again rang a bell that I’ve been ringing during class lectures for several years. That bell pertains

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CIF
Blog Posts

The Champions Indoor Football league is looking to hire a new commissioner to lead the league into it’s second year of operation. “We are looking for an individual that, as our league commissioner can help us achieve our objectives and ultimate goal, and that is to be the premiere indoor

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SPINZO-7
Blog Posts

The Arizona Coyotes announced Oct. 13, 2015 that the team has reached an agreement with Spinzo Corporation for the use of its online buying platform for both private and public group ticket sales. The Spinzo platform combines pricing discounts and social media to stimulate ticket sales. “The concept is straightforward,”

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KevinDurant
Blog Posts

Philanthropic and community giving is a strategic initiative that has been around for a while, but is quickly growing. Companies have looked to align themselves with charities or non-profit organizations because of the positive media coverage that comes with these partnerships. The same holds true in the sports world. The

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Yardline
Blog Posts

Specialty pricing is just one of the various deals that was implemented for the University of Southern Mississippi Eagle fans during the month of ‘ROCKtober’ when the team has three straight home games. For the Oct. 3 home football game against North Texas, Yardline Pricing ignited 500 patrons to purchase

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