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The Tao of Sports Blog Posts

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Blog Posts

In keeping with the theme of my debut Tao of Sports article, as well as a previous article, I’ve decided to call my regular contributions to this site “Leaving Money On The Table.” In these columns, I’ll focus on missed or underdeveloped revenue opportunities in I might spot within the

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swamprabbits
Blog Posts

Make no mistake about it: The weirder that a minor league sports team is, the more attention they end up with as a result. Recently, I had an executive from a New England minor league baseball franchise on the podcast. The team name was being changed from the New Britain

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equilibriumpricing
Blog Posts

Several variables go into the secondary market, and how each ticket is priced, on average for a show. But in that, there is some basis for an equilibrium secondary market pricing structure. The end result should be that each of the unused tickets, within a venue, would likely have been

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Mascots
Blog Posts

In his book Eat Mor Chikin, Inspire More People, the late Chick-fil-A founder S. Truett Cathy quotes one of his franchise owner/operators as saying that despite his store’s continuous yearly sales increases, he would never reach a point where he believed his store could not possibly push any more product

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mirage
Blog Posts

Mirage group sales are a dime a dozen to sports franchises. Typically, it’s the type of prospective group leaders, who don’t have a history of purchasing from the team, who direct-contact the sales department, inquiring about potentially doing a group night. In-bound group sales calls can be an exciting revenue

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calculator
Blog Posts

Every sports franchise season ticket sales cycle ends the same way: The presenting of a renewal rate that hovers around 80-to-90 percent. And a lot of sports executives seem to applaud that number, as if its a good thing. But think about the ramifications of what the type of renewal

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Devils
Blog Posts

According to legal documents, a New Jersey Federal Court denied the New Jersey Devils’ motion July 30, 2015 to dismiss a putative class action suit by plaintiffs Rey and Alex Olsen (OLSEN et al v. NEW JERSEY DEVILS, LLC.). According to Law360, the New Jersey Devils attorneys argued that fans

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Stub Hub located on 1440 Broadway in Manhattan on Tuesday, March 19, 2013. Credit: Byron Smith
Blog Posts

StubHub’s battle with The National Basketball Association’s Golden State Warriors and Ticketmaster got a little deeper on Friday, July 31, 2015 according to a Law360 report, when two motions to dismiss the case were heard by a Federal Court Judge in a California courtroom. The TM/GS Warriors argument: The StubHub

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GHylton
Blog Posts

http://traffic.libsyn.com/sportstaopodcast/Taoep0525.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSS Being sold out for an extended period of games over the course of many seasons is something that Greg Hylton has had to deal with as the Vice President of Premium Seating and Ticketing at the Indianapolis Colts. Hylton explains

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Hotel conference room full of people participating in the business training.
Blog Posts

When sports franchises reach out to their group leaders for sales, they do so in a silo setting. The majority of group buys are the largest sales, yet carry with them some of the most silent advocates of the entire sports brand. Because of that silence, and the way that

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