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The Tao of Sports Blog Posts

Mascots
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In his book Eat Mor Chikin, Inspire More People, the late Chick-fil-A founder S. Truett Cathy quotes one of his franchise owner/operators as saying that despite his store’s continuous yearly sales increases, he would never reach a point where he believed his store could not possibly push any more product

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mirage
Blog Posts

Mirage group sales are a dime a dozen to sports franchises. Typically, it’s the type of prospective group leaders, who don’t have a history of purchasing from the team, who direct-contact the sales department, inquiring about potentially doing a group night. In-bound group sales calls can be an exciting revenue

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calculator
Blog Posts

Every sports franchise season ticket sales cycle ends the same way: The presenting of a renewal rate that hovers around 80-to-90 percent. And a lot of sports executives seem to applaud that number, as if its a good thing. But think about the ramifications of what the type of renewal

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Devils
Blog Posts

According to legal documents, a New Jersey Federal Court denied the New Jersey Devils’ motion July 30, 2015 to dismiss a putative class action suit by plaintiffs Rey and Alex Olsen (OLSEN et al v. NEW JERSEY DEVILS, LLC.). According to Law360, the New Jersey Devils attorneys argued that fans

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Stub Hub located on 1440 Broadway in Manhattan on Tuesday, March 19, 2013. Credit: Byron Smith
Blog Posts

StubHub’s battle with The National Basketball Association’s Golden State Warriors and Ticketmaster got a little deeper on Friday, July 31, 2015 according to a Law360 report, when two motions to dismiss the case were heard by a Federal Court Judge in a California courtroom. The TM/GS Warriors argument: The StubHub

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GHylton
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http://traffic.libsyn.com/sportstaopodcast/Taoep0525.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS Being sold out for an extended period of games over the course of many seasons is something that Greg Hylton has had to deal with as the Vice President of Premium Seating and Ticketing at the Indianapolis Colts.

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Hotel conference room full of people participating in the business training.
Blog Posts

When sports franchises reach out to their group leaders for sales, they do so in a silo setting. The majority of group buys are the largest sales, yet carry with them some of the most silent advocates of the entire sports brand. Because of that silence, and the way that

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short
Blog Posts

The practice of short selling has gotten to an absurd level on the secondary ticket market. The Super Bowl XLIX fiasco may be the first, but likely not the last, of when short selling almost takes down the whole system and wakes up America to what’s going on. It’s easy

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TS
Blog Posts

Yesterday, I decided to take a veteran sports executive to my keynote panel at Ticket Summit, one of the two broker conventions that happen in Las Vegas. The veteran sports executive left halfway through the presentation, which leads me to believe he was so mad at the topic of conversation

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WWE
Blog Posts

This year, ESPN and Playstation and teaming together tor the inaugural Sports Humanitarian of the Year Awards, which will honor athletes, teams, and members of the sport industry for using sports as a platform to positively impact communities and society as a whole. The Sports Humanitarian Team of the Year

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