Coyotes Craft Group Sales Deal With Spinzo
The Arizona Coyotes announced Oct. 13, 2015 that the team has reached an agreement with Spinzo Corporation for the use of its online buying platform for both private and public group ticket sales. The Spinzo platform combines pricing discounts and social media to stimulate ticket sales.
“The concept is straightforward,” said Coyotes EVP of Ticket Sales and Strategy Jeff Morander. “Groups of Coyotes fans, such as schools, corporate parties or community groups are encouraged to buy their group-discounted tickets through a Coyotes-branded online site powered by Spinzo. The final ticket price depends on the overall number of buyers. As ticket buyers tell their friends and colleagues about the promotion, the price drops for everyone. We set all of the pricing parameters to optimize the savings based on group size.”
Spinzo offers a ticket-buying model that is appealing to both the Coyotes and its fans alike. The Spinzo concept helps move blocks of seats and it gives excellent value to fans.
Emmanuel Elmajian, CEO of four-year-old Spinzo, said his company’s goal of connecting merchants and consumers through social media works especially well for sports teams. “An unsold seat is lost revenue that can never be recovered,” he said. “Our goal has always been to help organizations use the power of social media to become more profitable.”
Elmajian added that because Spinzo is a Certified Ticketmaster partner, its ticket-selling system integrates seamlessly with any team or organization using Ticketmaster. The platform is customized to use the organization’s brand, including logo and color scheme. A countdown clock indicates the time remaining in each promotion which stimulates urgency, and a real-time price meter indicates the current ticket price. Combining these features, the Spinzo platform is designed to actively engage ticket buyers and drive sales.
The contract between the Coyotes and Spinzo is effective immediately, and the Coyotes have already deployed the platform for selected groups.