Podcast Episodes

Ep. 131 – Bristol Motor Speedway’s Sr. Director of Brand Management Drew Bedard

The discussion of brand goes deep in this podcast episode with Drew Bedard, who talks about just about every way in which a brand is perceived, developed and promoted continuously by a sports team or venue. Bristol Motor Speedway is no different, especially when it comes to several issues which would appear to be easy-wins, like the 55-straight sell-out streak branding which, once snapped, has left tickets available with fans thinking that the event is sold out, thus creating a conundrum of more supply going unused even with the fanbase demand is at all time high. Twitter: @DrewBedard

Previous post

Ep. 130 – NFLConcussionLitigation.com Founder Paul Anderson

Next post

Personal Branding Online Matters More Than Ever

No Comment

Leave a reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.