Podcast Episodes

Ep. 181 – Steven Ziff (SVP of Marketing & Brand Strategy, Florida Panthers)

Steven Ziff is one of the top branding minds in the National Hockey League, taking his retail experience from Office Depot over to the Florida Panthers, which have shown an increase of attendance in 2012-13 of over eight percent in a shortened-strike year. Ziff talks about the challenges which face the Panthers, especially with a lack of hockey tradition, a population of only 30 percent who are actually originally from the Miami area, and what efforts the Panthers are doing to show a true ROI guarantee to local sponsors.

Previous post

Smart Phones And Tablets: A Franchise Revenue Opportunity In The Making

Next post

Ep. 182 – Chris Hutson (CEO, Turnstyles Ticketing)

No Comment

Leave a reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.