Podcast Episodes

Ep. 195 – Tariq Ahmad (Social Business Manager, IBM)

The world of online media platforms extend far beyond the social media buttons asking for a shares on posts. Tariq Ahmad discusses the role of check-ins at stadium, and how the realization of that impact is still in its infancy for most professional sports teams, while others such as the NBA’s Golden State Warriors have used it to their advantage. Ahmad, who also runs a Twitter chat #smsportschat, talks about the importance of social media impressions and how engagement between players and their fan base has started to change sports media forever. Twitter: @Tariq_Ahmad

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