Podcast Episodes

Ep. 219 – J.W. Cannon (Sponsorships & Events, UPS)

Corporate Sales Directors constantly try to seek out what their sponsor prospects want and J.W. Cannon provides some of his answers. Helping the United Parcel Service develop good B2B within their sponsorship spaces, Cannon talks about what most team corporate sales directors are missing about national companies and why sponsorship should be tailored to client, not to what inventory is available. Cannon expands to talk about his involvement as co-creator of #sbchat which has helped build the conversation every Sunday night about what really matters in the sports industry for prospective sports management employees. Twitter: @CannonJW

Previous post

#SportsTao Preview: Sports Marketing

Next post

#SportsTao Twitter Chat 8/21 - Sports Marketing

No Comment

Leave a reply

Your email address will not be published. Required fields are marked *