Podcast Episodes

Ep. 234 – Brian Thornton (Sports Branding Specialist)

Brian Thornton has worked on both athlete and team branding for over 20 years, developing relationship with over 200 active NFL, MLB, and NBA players. His list of clients has included Larry Fitzgerald, Devin Hester, Greg Jennings, Ndamukong Suh, Deion Sanders, Emmitt Smith, Curtis Martin, Rod Woodson, Jairus Byrd, Richard Seymour, Steven Jackson, Justin Verlander, Miguel Cabrera, David Ortiz, Mariano Rivera, Amare Stoudemire, and Dwight Howard. Thornton talks about the personal branding side of the modern athlete, which now extends into the social media ranks to where each athlete is now a media channel for certain endorsement or corporate partnerships. Thornton talks about off-field engagements, time management for an athlete between sponsorships and their seasonal endeavors in their sport, and how to manage strategic partnerships into a cohesive relationship between the player and the brand. Twitter: @BThornton1966

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