Ep. 24 – UNLV Associate AD/Marketing Jeff Higgins
Jeff Higgins talks about UNLV athletics from the scope of a marketer, especially how college basketball & football fits on the Vegas landscape amid the casino industry of The Strip. How does a Division I FBS school compete with an entertainment center of free tickets and multi-million dollar marketing budgets? Higgins also discusses his time as an NCAA compliance investigator as well as working as a criminal defense attorney for five years, including Death Penalty cases.
A companion to this podcast is a minicast, where Higgins talks about seeking out “Local Fans” for UNLV athletics, which is available to all premium app subscribers by downloading the free iOS/Android podcast App.