Podcast Episodes

Ep. 243 – John Kosner (EVP/GM, ESPN Digital & Print)

John Kosner oversees the digital landscape of ESPN and its many affiliates, including Grantland.com headed by Bill Simmons, ESPN The Magazine, and espnW, the network’s initiative targeted at female sports fans. Kosner talks about how the digital landscape has changed with ESPN constantly trying to keep ahead with its presence, expanding both the 30 for 30 features, Grantland and now 538, the new Nate Silver site. Kosner discusses how ESPN has also adapted to the social landscape, moving its discussion boards to Facebook and how ESPN online has developed with podcasts and ESPN Radio. Kosner also covers how ESPN has crafted its own social media policy for its personalities regarding interaction with fans and has continued to push its brand further. Twitter: @JKosner

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