Podcast Episodes

Ep. 276 – Mike Mossholder (SVP Global Marketing Partnerships, UFC)

Mike Mossholder has sold marketing inventory for the NFL, NASCAR, Horse Racing, and MLS Soccer, but for the last three years has sold the UFC globally. Mossholder talks about what the differences are with brand managers between perception and reality, as well as how he utilizes UFC President Dana White to help facilitate some of the biggest brands in the business. Mossholder discusses where the UFC is expanding globally, reaching into the Southeast Asian and Oceania markets, and specifically tailoring those fight match-ups to those countries timezones in order to reach maximum impact.

Previous post

Are The Wrong Employees Leaving?

Next post

Ep. 277 – John Gruppo (Assistant AD Business, George Washington)

No Comment

Leave a reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.