Ep. 301 – Jim Alexander (Sr. Director of Business Analytics, Pittsburgh Pirates)
The world of data analytics is meeting the revenue demands of every franchise, but one of the best steps the Pittsburgh Pirates made was installing Jim Alexander from as the team’s Director of Tickets into the analytics role. It is important to showcase that those who know how to generate revenue are also those determining what figures matter and what ancillaries measurements do not. Alexander discusses the various ways in which his role has changed over the years, especially transitioning from Three Rivers Stadium to PNC Park. Alexander covers the topic of fan experience, relating it to customer service, and how, when new PNC Park opened, seats weren’t automatically sold without the customer service aspect being implemented by the team.