Podcast Episodes

Ep. 365 – A.J. Maestas (President, Navigate Research)

An interview that was original setup to record in North America, was instead recorded in Melbourne, Australia. A.J. Maestas discusses his analytics business model for sports, where fan engagement isn’t just about how much a fan enjoys the in-stadium experience, but also whether they interact with the corporate signage and other sponsorship activities to create activation. All of this comes down to measurements and numbers, and Maestas has quite a few, including some alarming statistics for Major League Baseball with its young audience members. Twitter: @Navigate_Res

Previous post

Available Seat Location On Secondary Market Should Be A Primary Market Concern

Next post

Using Analytics To Determine Seat Value

No Comment

Leave a reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.