Ep. 396 – Jared Cutler (VP of Partnerships, DreamTix)
Where the primary and secondary markets intersect, there is a place for Jared Cutler, who has been on both sides of the fence. First with the NBA’s Team Business & Operations (TeamBo) and then with Dreamtix. Cutler shows respect for both worlds, and discusses how both should be working in tandem to generate revenue, instead of working apart. Not that he thinks it will happen anytime soon on a universal level. Cutler mentions several of the issues that plague both the primary market’s understanding of the secondary, as well as how the secondary market’s brokers tend not to do themselves many favors in the eyes of franchise executives on the primary side. It is a philosophical debate on how to build revenue streams, as well as distribution alternatives to traditional sports selling tactics.