Ep. 415 – Sam Hansen (Director of Marketing, Fresno Grizzlies)
The Fresno Grizzlies have established a definitive brand in the Central Valley of California, so much so that the 2014 off-season separation after 17 years with the Major League Affiliate San Francisco Giants won’t affect how their fans perceive their product. Grizzlies’ Director of Marketing Sam Hansen discusses how the team is transforming with the change-over to the Houston Astros, as well as retaining its individual identity in the process. Hansen discusses the various themes that the Fresno Grizzlies are now famous for, including Teenage Mutant Ninja Turtles Night, various Bobbleheads with the Farm Grown themed focus, and Taco Everyday.