Ep. 426 – Scot Pett (VP of Ticket Sales & Suites, Detroit Tigers)
The premium seating product has been discussed prior on the podcast with guests, but never in a situation such as Detroit, where luxury items don’t always look good for companies in the middle of downsizing in an economic crisis. Detroit Tigers VP Scot Pett admits that he has his work cut out for him, along with generating ticket sales in general, despite winning on the field, given the area that his staff sells to. Pett discusses some of the harmful generalizations about selling in the Detroit/Michigan marketplace, along with how big signings of free agents have stabilized some of the season ticket sales for the team.