Podcast Episodes

Ep. 469 – Michael Cavaretta, Ph.D. (Data Scientist, Ford Motor Company)

Data scientist Michael Cavaretta disects the world of information gathering into a whole territory; selling cars. As Cavaretta explains, just getting the data is only one step in the process, and understanding what you are looking at takes a lot more than just a few mathematical formulas to figure out. Cavaretta discusses how Ford is starting to listen to customer-created conversations over social media to determine which features work, as well as how to educate their customers better. The conversation transforms into how sports business can learn a lot from the car business, in order to grow its analytical acumen in new, dynamic avenues. Twitter: @mjcavaretta

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Ep. 468 - Joe True (Associate AD of Development, Marquette)

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Ep. 470 - Jacob Tingle (Director of Sport Mgmt, Trinity University)

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