Ep. 578 – Murray Cohn (Principal, MC Sports Sales Consulting)
Murray Cohn has been a bedrock at the NBA’s Team Marketing & Business Operations in Orlando for over 11 years, the last 7 as the VP of Ticketing. Cohn discusses what TMBO is all about, helping incorporate ways to enhance the revenue and idea-sharing for all 30 teams through sales innovation. Cohn talks about some of the ways to build up training exercises with a franchise’s staff, including a ‘hustle board’ in order to ensure that the right sales members are rewarded for their efforts as well as results. Cohn shares why NBA TMBO is headed toward social selling through LinkedIn Sales Navigator, as well as how to ensure outbound phone selling isn’t eliminated entirely.