Podcast Episodes

Ep. 601 – John Katz (President, Columbia Fireflies)

John Katz returns the podcast after two years (Ep. 183) where he was heading up the challenging situation for baseball in Savannah, with the Sand Gnats. Katz has now moved the Sand Gnats to Columbia, South Carolina, where they are two hours North of Savannah, and rebranded them as the Fireflies. Katz discusses the move and the transition to a new $40 million baseball facility, where technology plays just as an important part in the marketing as anything else. Katz talks about the different demographics of Columbia compared to Savannah, and how the Sand Gnats changeover to Fireflies remodeled an attitude in the brand of selling baseball in the South. Twitter: @JEKatz33

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