Ep. 701 – Jenna Byrnes (SVP, Oklahoma City Dodgers)
The Oklahoma City Dodgers have managed to couple two dynamic legacies together into one premiere baseball package; both the Dodgers’ historic brand through affiliation and their stadium, which resides in the legendary Bricktown area of Oklahoma City. Senior Vice President Jenna Byrnes talks about how the team engages with the community, as well as positions its marketing power in order to draw its audiences. Byrnes discusses managing young people, expectations and how to ensure that each staff member knows where they stand within the organization.