Podcast Episodes

Ep. 770 – Mark Stiving (Ph.D., Pricing Expert)

When it comes to pricing, Mark Stiving is one of the people willing to explore every component of how to drive customers to buy. Stiving readily admits he does not understand why the secondary ticket market manages to exist aside from venues and teams not taking the pricing seriously, laying down details of different pricing modules that could work. Stiving discusses whether dutch auction pricing has any merit aside from going out of business sales, and how dynamic pricing could be broader, especially when considering weather. Stiving talks about his own research, meeting a product expert of an old industry in Las Vegas, and what it taught him about pricing overall. Twitter: @MarkStiving

Previous post

Ep. 769 - Ken Lowson (Fmr. CEO, Wiseguy Tickets)

Next post

A.C.O. = Always Create Opportunities

No Comment

Leave a reply

Your email address will not be published. Required fields are marked *