Ep. 858 – David MacKay (Partner, SPP)
As the esports revolution continues, so does the separation from the original game tournament structure to an actual revenue generation model focused on corporate sponsor activation and player rights. Strategic Project Partners’ David MacKay shares his knowledge of the esports space from Australia’s arena, discussing how the growth of the vertical within the sports industry has shown some dynamic growth, but also some cautious issues still to be worked out. MacKay presents a vision of where players have to continue to build their brands in order to stave off the inability to capitalize on them effectively.