Brian DiTucci has spent over 11 years with the Oakland Athletics, moving up the ranks from a Ticket Sales Representative to the Director of Ticket Sales, focusing on new season ticket sales, group sales, and suite bookings. DiTucci talks about the Service & Value concepts with his sales floor methodology, why discounting randomly can harm a franchise’s ticket base, and how to develop new fans by providing “added value” to the entire experience. Twitter: @BDIT10

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