Ep. 4 – KT Sports Marketing Ken Troupe
Ken Troupe is one of the most sought-after social media guys in the sports industry. Why? Because he understands Twitter and LinkedIn better than most. Troupe has 18 years of professional sports experience which he uses to help those via a Twitter chat every tuesday with the hashtag #social4tixsales. Troupe’s specialty has been to redevelop ticket offices in general after rising through the ranks from account executive to Sr. Director of Ticket Sales with the Texas Rangers. Troupe was a consultant on the New York Giants’ new stadium in 2009, helped the NBA’s Minnesota Timberwolves master LinkedIn and now provides his experience to the NHL’s Phoenix Coyotes. The conversation runs the gamut with Troupe on how to sell tickets in a bad economy, what customers really want in the world of tickets, why having a LinkedIn profile is very important to the organization and the sports industry professional, and how he adds value to his tickets without spending much money at all.