Floorball Is Hockey’s Group Ticket Sales Dream
I was introduced to Floorball in February 2017, when I met David Crawford, who works at the Director of Recreation at St. Martin’s University. It took me about 10 seconds to see why the sport was viable as a local or league activity, and something that could honestly be used as a group sales initiative for a hockey team.
I realize that I think outside the box, but when you have an activity that young and old can play, which allows the essentials of hockey to be passed on without the bulk of equipment, ice, etc., then, well, you have something that you can sell to a group leader.
That’s the sport of floorball.
I chatted Crawford up a bit about the game of Floorball, made a couple of suggestions on how he could launch the Floorball Guru brand, and now, less than two years later, he has his own book, The Floorball Guru Primer.
This book not only explains the game of Floorball, but presents anyone with the ability to utilize different skill set levels, plays and refereeing.
And, let’s be honest, Floorball is something that can drive any hockey team’s ticket sales for a group leader seeking an experience around the game.
Want to know the game of hockey better and play in the concourse during the second period? Well, we can break out the floorball sticks. You don’t even need roller blades or a facemask. Even the six-year-olds can play against the thirty-year-olds without worry of cross-checks or anything physically intimidating.
A group experience goes beyond selling someone a bunch of tickets. You have to provide different activities for them to do once they are in the building. A small investment of floorball sticks, a floorball (smaller wiffle ball) and two goals, and you are set. And if you do want to educate them further, just buy a copy of the Floorball Guru Primer, which explains it all to them.
As sports business professionals, we need to look, not just think, outside the box, in order to drive more ticket sales. The Floorball Guru Primer is worth checking out.