Groupmatics Enhances Platform
Groupmatics is aiming at changing how group sales are done for the sports sales professional, as well as the end-consumer.
Part of this is developing the ability to house programs where a discount is involved, including a free player ticket, sponsor discount or youth camp redemption for a complimentary game entry.
The new product line already has Groupmatics Sales & Service Manager Dan Badders declaring it the future of group sales.
Groupmatics C.E.O. Matt Mastrangelo said that he positioned his company and its new product line to be driven toward developing a group ecosystem.
“Our goal at Groupmatics is to provide a platform that not only streamlines the group sales process, but more importantly helps teams and venues uncover new revenue. Our new redemption code is one of the features which does exactly that.”
Some of the new feature highlights include one-time use or generic codes, value or percentage amount discount assignments, purchase thresholds, multiple control settings for orders, timed-sales offers, and embedded discount codes.
“We want to help teams overcome challenges in the group sales process. Once we talked to more and more teams who all expressed the same frustrations, it was a no – brainer to develop,” Mastrangelo said. “We noticed this wasn’t a challenge with one team in one league but an issue almost all teams face no matter what league or industry.”
The customized discounts are applied upon checkout when the customer enters their individual or generic code. The Groupmatics system handles all credit card transactions at that point. One of the most notable benefits of this customizable application is to allow buyers the ability to upgrade into better (higher priced) seats, and purchase additional seats outside of the main offer, resulting in increased revenue opportunities.
Mastrangelo believes that the new product offerings in Groupmatics can help initiate previously unseen revenue potential for the platform’s users as it already has with lead lists.
“You can now offer someone a redemption code for a “free” ticket in one location or allow them to apply that same code to upgrade into a higher-priced seat.”