How Are You Selling The Product Differently?
Come at the position from a different mindset. Sell the product from a different slant, or point of view.
The greatest story ever told is the story of your life. Because it is original and no one else has experienced that story in the same manner that you have.
The same goes for sales. Sell it originally. Rethink the paradigm. Become better at selling it because only you can sell the product in that manner.