stadium_2
Blog Posts

As a sports marketing professional for over 20 years, I have seen and done it all, from being an (unpaid) intern to a sales representative to becoming a Manager, Director, Vice President, General Manager as well as being a President and an owner of multiple professional sports teams. Through it

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invitation-image
Blog Posts

Social selling has encouraged the trend of created blanket personalized invites. The common tool is to create a jpg or video message, which is posted into the social seller’s feed, for an event upcoming. With the attitude of a VIP experience, except that it allows everyone who sees it, regardless

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Lavar Ball
Blog Posts

While LaVar Ball has made a ton of headlines over selling $495 ZO2 shoes, getting less than 300 orders on Day 1 of their release, his biggest contribution may be at taking down the NCAA. It caused a major reaction when released with good reason. Ball has two more children

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does-esports-need-a-players’-union
Blog Posts

While I hate to be the ultimate contrarian, I don’t know that I feel esports is ready for prime time. That means despite hearing that the esports industry may be approaching a $1 billion valuation, I don’t feel that it has earned a sustainable business model from its rag-tag organizers

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