MLS Secondary Market Recap (March 30-April 5, 2015)
The MLS opened up April with an improved outlook on the secondary resale market, with a Toronto FC-Chicago Fire matchup yield a poor $19.57 GIP against 650 SVG. Despite a $24.57 ARP for that match, it was not the lowest of the MLS slate. That belonged to the New England-Colorado match, where a $23.43 ARP – $16.43 GIP was weighed against a short-stacked SVG of 333.
MLS Low Seat Inventory Indicts Lack of Resale Demand
The low seat inventory numbers again this week share the hesitancy of resellers to engage fully in the MLS market, with only the Houston Dynamo-Seattle Sounders FC match hitting above 800 seat listings (841 SVG) for the week. The match actually help the highest market caps at $259,754 with a LMC of $413,487. The Baseline was actually the second-highest of the entire week for the MLS at $194,304, meaning that the $33.14 GIP held some ground as the fifth-highest GIP across the board.
MLP to ARP & GIP Shows Huge Gap
One big area of concern for both brokers and the MLS should be the MLP numbers for DC United-Orlando S.C. ($73.36) and LA Galaxy-Vancouver Whitecaps ($69.14). The DC United-Orlando S.C. contest average asking price was 178.3% above the average resale price, and 199% above the average get-in of $36.86. The LA Galaxy-Vancouver Whitecaps match was no better, standing at a 174.7% ask listing above resale average, and a 192% ask listing above get-in.
This indicates that the amount of tickets were listed far higher than demand, and really shows that the brokers can’t place a true demand value from MLS customers on the actual product itself.
Secondary market glossary – click here