NBA Secondary Market Recap (April 6-12, 2015)
The NBA began to wind down its season during the week of April 6-12, 2015 with few games on the slate as every team aimed toward the playoffs. There is always a week in between the NBA and NHL playoffs, with the ability of both to rest their players and amp up their crowd at the opportunity to win a championship.
NBA Secondary – April 6, 2015
April 7, 2015
Only the LA Lakers at the LA Clippers revealed any secondary market promise for the night, with a $125 ARP – $52.71 GIP against 1,242 SVG. While this wasn’t as huge as it could have been, offering up a $175k MCAP, it was still an improvement over the dire GIPs of $17.43 (Timberwolves-Kings) and $19.29 (Warriors-Pelicans) that were being offered on the secondary.
April 8, 2015
The night of horrors was something to behold on the secondary, where six of the 13 NBA games on the slate had a GIP at or below $10. The Celtics-Pistons match-up yield a $4 GIP off 1,400 SVG and the $4.57 GIP that the Pelicans-Grizzlies showed off wasn’t any better. This wasn’t even a ticket-flooding issue, as there weren’t more than 1,925 SVG on the marketplace for any one NBA game (usually, a flooding occurs when 3,500+ SVG is happening for multiple games on the same night).
April 9, 2015
Both the Bulls-Heat and Trailblazers-Warriors showcased off a great secondary on a slow night for the NBA. As the only two games on the schedule, the two matchups proved efficient and effective, although the Golden State situation of few SVG on the marketplace (159) may showcase a worse ARP as demand was diminished rather than enlivened by the shortage of inventory.
April 10, 2015
There were few promising games out of the 12 NBA games played. While The Spurs-Rockets ($217.29 ARP – $108.57 GIP) and Celtics-Cavaliers ($160.43 ARP – $60.86 GIP) appeared to be great, they were really outliers for a down-turn in the marketplace overall. The GIPs were still bad, with eight of the 12 games showing off GIPs of $23 or less.
April 11, 2015
The low inventory listings of each game on the docket helped raise the ARP for each of the NBA’s 6 games on the schedule. Only the Grizzlies-Clippers game, with its $105.86 ARP against 1,270 SVG looked great, except it had the second lowest GIP of $36.43 for the night.
April 12, 2015
Two games hitting a high ARP-GIP does not an NBA schedule make, especially when 7 others on the slate look so dour. The Hornets-Pistons ARP of $19.71 – $6.57 GIP felt as if both teams might have just been playing in front of a low paying house as the end of the season nears.
Data: SeatGeek – Secondary Market Glossary: Click here