The Latest from Tao of Sports

fargo
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0079.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMichael Larson heads the ticket operations for one of the most successful independent baseball teams in the country, the Fargo-Moorhead Redhawks. Larsen talks about the challenges with attendance, promotions, and how to garner crowds that come back several times over the

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thursday
Sportstao Industry Posts

Each Thursday, the art of selling corporate sponsorship will be discussed. The idea of how to achieve good activation in a fractionalized world of media, as well as ensure that new business is constantly being developed.   The landscape of corporate sponsorship keeps shifting. In many ways, the boom prior

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liveexp
Blog PostsSportstao Industry Posts

Sitting at an NHL game recently, I found myself next to five children, each under the age of seven. At the blue line, with players checking each other and exciting scoring on the ice, I noted that the five children weren’t paying attention to the game. They were focused on

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Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0078.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSNicole Pincus must sell all of her major corporate sponsorship for the Atlanta Motor Speedway on one weekend a year, Labor Day Weekend. Pincus talks about some of the sponsorship opportunities of that NASCAR offers for its fans. Pincus talks about

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Wednesday
Sportstao Industry Posts

Each Wednesday, the employment of working in the sports industry will be examined. Not just breaking into the industry, but also staying in as a continual growth plan will be discussed.   I get a lot of e-mails about how to break into the sports industry. This confounds me to

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mobileinvisible
Blog PostsSportstao Industry Posts

The attendance issue continues to foster ideas. That’s a good thing. If the sports industry is expected to survive and thrive, it needs to calculate a way that allows the optics of the environment to be showcased to viewers at home. Every marketer talks about getting fans in the building

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Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0077.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMadison Mallards President Vern Stenman has his work cut out for him. The Mallards are one of the most successful collegiate summer wood baseball leagues in the nation, utilizing several professional team practices in terms of sales and marketing. Stenman talks

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