The Latest from Tao of Sports

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Blog PostsSportstao Industry Posts

Sitting at an NHL game recently, I found myself next to five children, each under the age of seven. At the blue line, with players checking each other and exciting scoring on the ice, I noted that the five children weren’t paying attention to the game. They were focused on

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Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0078.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSNicole Pincus must sell all of her major corporate sponsorship for the Atlanta Motor Speedway on one weekend a year, Labor Day Weekend. Pincus talks about some of the sponsorship opportunities of that NASCAR offers for its fans. Pincus talks about

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Wednesday
Sportstao Industry Posts

Each Wednesday, the employment of working in the sports industry will be examined. Not just breaking into the industry, but also staying in as a continual growth plan will be discussed.   I get a lot of e-mails about how to break into the sports industry. This confounds me to

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Blog PostsSportstao Industry Posts

The attendance issue continues to foster ideas. That’s a good thing. If the sports industry is expected to survive and thrive, it needs to calculate a way that allows the optics of the environment to be showcased to viewers at home. Every marketer talks about getting fans in the building

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Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0077.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMadison Mallards President Vern Stenman has his work cut out for him. The Mallards are one of the most successful collegiate summer wood baseball leagues in the nation, utilizing several professional team practices in terms of sales and marketing. Stenman talks

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IronPigs
Blog PostsSportstao Industry Posts

The LeHigh Valley IronPigs Baseball Club knows their fans. By Opening Day, the IronPigs will transform their urinals into a video game system. Basically, its a golden way to market. They are the Triple-A Affiliate of the Philadelphia Phillies, but have a chance to be “the talk of Pennsylvania” by

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Sportstao Industry Posts

Each Tuesday, the calculation of ROI (Return On Investment) will be examined. It’s use is to serve as a measurement of those marketers looking to do an ad spend, to see whether or not they are achieving an ROI for their franchise.   Those in the sports marketing field should

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Blog PostsSportstao Industry Posts

While customer spending power matters, I’m a big fan of spending result. It doesn’t matter how many fans that a franchise has in the building, if every customer spends less than their spending power dictates, it is a loss for the team. And let’s be clear on this: Sports franchises

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