The Latest from Tao of Sports

IronPigs
Blog PostsSportstao Industry Posts

The LeHigh Valley IronPigs Baseball Club knows their fans. By Opening Day, the IronPigs will transform their urinals into a video game system. Basically, its a golden way to market. They are the Triple-A Affiliate of the Philadelphia Phillies, but have a chance to be “the talk of Pennsylvania” by

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tuesday
Sportstao Industry Posts

Each Tuesday, the calculation of ROI (Return On Investment) will be examined. It’s use is to serve as a measurement of those marketers looking to do an ad spend, to see whether or not they are achieving an ROI for their franchise.   Those in the sports marketing field should

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dollarmenu
Blog PostsSportstao Industry Posts

While customer spending power matters, I’m a big fan of spending result. It doesn’t matter how many fans that a franchise has in the building, if every customer spends less than their spending power dictates, it is a loss for the team. And let’s be clear on this: Sports franchises

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Jam
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0076.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe NBADL Bakersfield Jam have an interesting history since the team’s inception in 2006. Jam Co-Owner and Team President David Higdon explains some of the early missteps of the team, along with its resurrection in a unique way. The Jam went

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Groupon
Blog PostsSportstao Industry Posts

Less than a week away from Opening Day 2013, the Miami Marlins are in a price point pickle with a “Sue To Renew Campaign.” Call it a public relations nightmare if you wish. I see it as a giant sucking sound of the price point being dropped into a black

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