The Latest from Tao of Sports

Jam
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0076.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe NBADL Bakersfield Jam have an interesting history since the team’s inception in 2006. Jam Co-Owner and Team President David Higdon explains some of the early missteps of the team, along with its resurrection in a unique way. The Jam went

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Groupon
Blog PostsSportstao Industry Posts

Less than a week away from Opening Day 2013, the Miami Marlins are in a price point pickle with a “Sue To Renew Campaign.” Call it a public relations nightmare if you wish. I see it as a giant sucking sound of the price point being dropped into a black

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Monday
Sportstao Industry Posts

Each Monday, the use of ticket sales call scripts will be examined. It is meant to serve as a tool to those representatives looking to engage further in sales, as well as help them each develop their own personal script.   The most common crime committed by a new ticket

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FILLHOUSEHEADER
Blog PostsSportstao Industry Posts

Filling the house isn’t as simple as people think. Especially when it comes to a massive stadium with an 81-date home schedule, as each MLB team has. Here’s an examination of the some broad numbers. It does not account for suites or any standing room only sections. But I do

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qcue
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0075.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSDr. Barry Kahn founded QCue, Inc., helping foster dynamic ticket pricing’s rise with the San Francisco Giants in 2010. It changed the ballgame, causing front offices to embrace analytics in revenue streams for the first time. Kahn explains how the process

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