The Latest from Tao of Sports

OSU
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0020.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSJason Martin has been at the forefront of out-bound ticket sales at major universities since joining Ohio State in 2008. Martin’s leadership oversaw the building & subsequent leading of a brand new outbound ticket sales department (from the ground

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burningbill
Blog PostsSportstao Industry Posts

My podcast interviews with some of the best sales minds in the industry have continually had one question asked in different ways: How are sales going to happen if customers collectively stop using the phone as a way of communication? I don’t think I’ve heard a good answer, but that

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BGuertin
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0019.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS< div> Bill Guertin is an expert speaker and sales motivator, with 25+ years in successful small-market broadcast advertising sales, medical sales, and sales training. CEO of The 800-Pound Gorilla, a sales improvement company that works with a diverse

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JDittrich
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0018.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSJohn Dittrich has spent 40 years in professional baseball, with 36 of it being in the minor leagues, both affiliated and independent. Dittrich talks promotions that have gone wrong, the differences between what regions get & don’t get about

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RStanley
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0017.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS“East Bay Moneyball” may not get a movie made about it, but the concept of dynamically pricing baseball tickets has been just as controversial for the San Francisco Giants as its cousins in Oakland had with who they chose

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team
Sportstao Industry Posts

I find myself harping way too much on today’s marketers on whether or not they consider themselves truly in “marketing” or just a component of a bloated budget. Too harsh? Probably. I consider myself part of the heresy of sales. It’s a sect which believes that the experience may be

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JEglen
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0016.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSThe words “Dynamic Pricing” are vogue throughout professional sports. But few understand them as well as Dr. Jan Eglen, Ph. D. As CEO of Digonex Technologies, Dr. Eglen oversees a vast operation which has helped look at pricing indicators

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ZSiegfried
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0015.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSE. Ken “Ziggy” Siegfried is new to the west coast, arriving from Memphis over the last few years to become CSU Bakersfield’s Sr. Associate Athletic Director for Development & Major Gifts. Siegfried brings a lot of development knowledge from

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