The Latest from Tao of Sports

ZSiegfried
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0015.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSE. Ken “Ziggy” Siegfried is new to the west coast, arriving from Memphis over the last few years to become CSU Bakersfield’s Sr. Associate Athletic Director for Development & Major Gifts. Siegfried brings a lot of development knowledge from

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Global communications, America
Blog PostsSportstao Industry Posts

Sales staffs share a lot of similarities with the IT departments. Both sales and IT are put into hidden areas of the team’s building. They can go anywhere and half of the executives neither understand, nor want to know what exactly goes into either department. Both sales and IT aren’t

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SMelton
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0014.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSSarah Melton has spent over 13 years with the NBA’s Dallas Mavericks, rising in the Public Relations Department until becoming the team’s Director in 2004. Melton talks about the ins-outs of the sports industry, especially things such as travel,

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BWatson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0013.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSBrian Watson is the Director of Sales, Event Suites & Special Events at The Staples Center in Los Angeles. Watson talks about filling the suites regardless of whether the anchor tenants have CBA issues or what to do when

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PerCap
Blog PostsSportstao Industry Posts

Designing a good annual per cap is no easy task for a professional team. It must be a little daunting when it comes to a minor league farm team who is in a major league city of the same sport. Because while you are playing, they are playing, thus the

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RIrwin
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0012.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSUniversity of Memphis Professor & Associate Dean Richard Irwin knows the bad rap that some sport management degrees earn in the field. The Memphis program has set itself apart by focusing on revenue streams & sales management. Irwin talks

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PipedPiper
Sportstao Industry Posts

The industry talks a lot about how they can provide incentives to a group leader. Usually, they toss them a hat, a couple tickets to an upcoming game, and things that are still within the realm of the team’s game. Here’s my question: What if that group leader doesn’t desire

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OAthletics
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0011.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSBrian DiTucci has spent over 11 years with the Oakland Athletics, moving up the ranks from a Ticket Sales Representative to the Director of Ticket Sales, focusing on new season ticket sales, group sales, and suite bookings. DiTucci talks

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